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ePaper created 2014-08-04, 15:09:49 | version 1.32.01
50 COSSMA 7-8I2014 SERVICES Dr. Véronique Delvigne, International Director Scientific Communication, Lancôme International Paris, tackles the major trends impacting on facial skin care Plus: +++ A closer look at trend-setting actives +++ New active for an even more effective facial care +++ Innovation as a key demand on medium sized companies +++ Outstanding tube creations +++ PREVIEW September 2014 Product development COSSMA 9/2014 is published on September 3rd , 2014 Focus: Facial care What are the key concerns when it comes to facial care? Trend statement Challenge for natural cosmetics The natural cosmetics market, once a niche, is now “mainstreaming”. Brands such as Weleda and Lavera are breaking out of their niche status and competing with conventional brands. Another manifestation of this trend is the emergence of new natu- ral brands such as Bulldog, the first natural male grooming range, specifi- cally targeted at mainstream chan- nels. Another major development in the natural cosmetics sector is the growing number of brands such as Aveda and Mel- vita opening concept stores for their pro- ducts. We expect the natural cosmetics market to become more mainstream at the interna- tional level. At present, the global market for natural and organic cosmetics has just a 2% share of total cosmetic sales. The high- est market share is in German-speaking countries and the US, where the market share is above 5%. We expect the market share to rise in North America, Europe and other regions such as Asia. The entry of large cosmetic companies will facilitate this development. We are seeing large cosmetic firms such as L’Oréal, Unilever and Johnson & Johnson, develop natural/organic lines of successful prod- ucts. Also in Asia, large cosmetic firms such as Amore Pacific from South Korea and Himalaya Healthcare from India are launching natural lines. In spite of healthy growth rates, the biggest challenge is pos- sibly consumer confusion. Consumers cannot always recognise natural cosmetics because so many brands are undertaking “green-washing” i.e. making natural claims on product packaging and advertising. The challenge there- fore is to educate consumers to clearly distinguish natural products from non-natural and conventional products. www.organicmonitor.com Amarjit Sahota, Director of Organic Monitor The demand for natural cosmetics is still growing photo:ZoomTeam,Shutterstock.com photo:AnnaSubbotina,Shutterstock.com COS1408_50_Vorschau_GB_COS1406_50_Vorschau_GB 28.07.14 14:37 Seite 50