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FOCUS: NATURAL COSMETICS PRODUCT DEVELOPMENT 16 COSSMA 7-8I2014 T he Lavera Naturkosmetik Trend Sensitive Colourful Garden col- lection inspired by the beauty of nature combines floral shades with in- novative textures. Nude Effect Make- Up Fluid is an easy to apply ultra-light make-up fluid for a sun-kissed look. The product, suitable for vegans, con- tains organic sunflower and jojoba oils to moisturise skin; and light-reflecting pigments. Innisfree The Green Tea Seed Serum is a limited edition 100 ml jumbo pack which comes with a free eco-friendly handkerchief and with the printed message „Use a hankie, save the earth“. This nourishing and moisturising serum is formulated with freshly squeezed Jeju green tea, green tea seed oil, and Jeju green complex to clear the skin. It is also formulated with dual moisture-rising technology which is said to deliver long-lasting hydration to the skin. The serum is made with 100 % natural green tea water instead of water. Caudalie’s Anti-Wrinkle Eye and Lip Cream Polyphenol C15 is a double-ac- tion gel-cream to reduce dark circles and smooth the area around the eyes and lips. It features antioxidant and anti-wrinkle multi-purpose patented polyphenol and vitamin C to protect against pollution, UV and stress and in addition Matrixyl 3000, fern, horse chestnut, liquorice and witch hazel ex- tracts to instantly tighten, smooth and moisturise. The skin care line Rodial Skincare Stemcell Super-Food contains a blend of vitamins and omegas plus stem cell technology. The nourishing dual action cleansing cream France Crème Dé- maquillante is formulated with stem cell technology from the PhytoCellTec alp rose. It also features a combination of rose hip seed oil, coconut oil, rose wax and cocoa butter to melt away daily dirt while gently feeding nutrients into the skin for a hydrated, nourished complexion. Soil Association certified Herb- farmacy products are based on a small organic herb farm in Herefordshire where Dr. Paul Richards has been grow- ing plants for over 30 years. According to the manufacturer, moisturising key herbs have been selected for each product to provide sustained nourish- ment in particular of sensitive skin tis- sue. Starweed Face Cream is an 82% organic formula with marshmallow, starweed and avocado to keep skin healthy. The Melvita Pulpe de Rose organic skin care range combines wild rose, rich in vitamin C and antioxidants, with moisturising and revitalising rose petals to fight the early signs of ageing. Plumping Radiance Serum – 1st Wrin- kles is designed to smooth away first wrinkles. The 99% natural and 21% or- ganic formula features rose floral water and antioxidant marsh clover to offer long-lasting firmness. Kiehl’s Calendula Deep Cleansing Foaming Face Wash is to gently re- move impurities without stripping skin of its essential moisture. The soap- and sulfate-free formula features soothing calendula and emollient glycerin from vegetable oil to absorb moisture from the air and improve the spreadability of the formula. Additional information can be found on the Internet – see Internet panel Lavera’s make-up fluid contains organic sunflower and jojoba oils to moisturise skin Melvita’s serum features rose floral water and an- tioxidant marsh clover for long-lasting firmness Kiehl’s Face Wash creates a rich and creamy foam in contact with water Herbfarmacy’s face cream contains marshmallow, starweed and avocado to keep skin healthy photos:Mintel Rodial’s nour- ishing cleanser for dry skin This month Vivienne Rudd, head of Beauty and Personal Care Insight at Mintel, presents a selection of innovative natural cosmet- ics products. Caudalie’s anti- wrinkle cream is to smooth the area around the eyes and lips International launches Vivienne Rudd Head of Beauty and Personal Care Insight, Mintel London, UK www.mintel.com Additional information can be found at www.health-and-beauty.com/ qr00271 or you can just scan the QR code! Your access codes for August: User name: cossma8 Password: nature DownloadsDownloads COS1408_16_Mintel_GB_COS1406_21_Mintel_GB 28.07.14 14:25 Seite 16