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22 Now firm, toned skin is a matter of natural beau- - ral power of the poppy seed to inhibit lipogenesis while activating lipolysis. With in vitro and ex vivo testing backing up these claims, this is an ingredient that delivers what it promises. What’s more, a new in vivo study shows it’s highly effective against cellulite. Naturally firm skin Extensively tested Anti-cellulite effects For perfect, porcelain skin, nothing rivals Rona- Care® Pristine Bright™. Highly effective even at low concentrations, this powerful ingredient offers brightening effects for balanced, radiant skin. But don’t just take our word for it. These effects are all backed up by results of ex vivo/in vivo and in vitro testing. Enhanced skin radiance and brightness Backed by extensive testing RonaCare® Pristine BrightTM WHERE THE WHEELS OF TIME TAKE TO THE ROAD OF INNOVATION, MERCK DEVELOPS POWERFUL INGREDIENTS TO MOVE YOUR PRODUCTS FORWARD. AND THAT’S WHY WE’RE PLEASED TO PRES- ENT ALL-NEW, HIGHLY ADVANCED RAW MATERIALS FROM OUR SKIN PERFECTION AND LIGHT PROTECTION LINES - COVERED HERE AS AN OVERVIEW. THEY’RE SURE TO MAKE YOUR NEXT PRODUCT LAUNCH GROUND-BREAKING, SO DON’T MISS THE LATEST NEWS ON THESE UNBEATABLE ADDITIONS FOR UNSTOPPABLE FORMULATIONS. BREAKING NEWS RonaCare® Poppy SE BREAKING NEWS COS1408_EH_Merck_GB_02_215x290mm_1/1_A 24.07.14 13:10 Seite 22

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