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ePaper created 2014-08-04, 15:09:49 | version 1.32.01
T oday there is a clear trend to- wards visual packaging design in the retro style. The important aspect is no longer soft round shapes, but, for example, straight lines and sharp corners. This of course is popular with the industry because jars with straight lids can be more easily stacked than those with a domed cap, which require special cartons or some other solution. More and more clients are asking for airless packaging. This is a develop- ment that will not go away because the legislators and the clients are con- stantly looking for safer products. With airless systems the dispensers, dip tubes and springs do not come into contact with the contents, in order to ensure a minimum of potential chemi- cal reaction. In America there is also a serious discussion about products that may perhaps damage the health of, or in some way hurt, the user. It is not diffi- cult to cut oneself on a glass bottle that falls into the wash basin, especial- ly when picking up bits of broken glass. Hence the American industry is in- creasingly avoiding glass in the bath- room and as a result glass bottles, glass jars and glass caps are being re- placed by plastic jars and bottles. And outside of the USA, as we know, such trends are usually followed by the European market. Plastic doesn’t sound very high class, but modern, thick-walled jars made from SAN (Luran) are visually in- distinguishable from glass. In terms of touch, glass packaging is also not par- ticularly unique, and it is not a bad thing that in Europe the trend is sup- porting the move towards high quality plastic packaging. The question about whether glass or plastic is more sustainable has significantly less importance in the 34 COSSMA 7-8I2014 PRODUCTION PACKAGING cosmetics industry. Compared with other industries cosmetics production turns out very little rubbish. Even a man who drinks just one pot of beer each evening will produce each month several cases of beer bottles to dispose of. Over the same period of time a small cream jar will only be about one third used. Options for the right type of decoration When we talk about decoration here we mean a total decorative finish that will change the visual appearance of the bottle or the jar after its manufac- ture. For example glass packaging is normally produced only in high quanti- ties in the desired colour, like, say, beer bottles or medicine bottles in brown glass. Most glass articles start off clear and are subsequently decorated or coloured. The most commonly used tech- nique here is spraying, which can be carried out to produce any chosen colour. Depending on the degree of coverage glass is still transparent, like most coloured perfume flacons. Translucent glass is not only able to show the contents but also has an elegant matt finish and colour. Glass can also be sprayed to make it totally opaque, and so can offer the contents protection from sunlight etc. As colours we recommend, as a rule, black and white tones. Other colours do not generally look so elegant, but it is really a question of what one is trying to sell. By spraying the threaded glass neck it is often possible, with frequently Bottles and jars in the smallest of quantities The right decoration is half the job! Decoration with the most suitable colour and a glossy effect makes every pack an eye-catcher It is a great pleasure and a good investment to give one’s product the best possible look Glass is increasingly being replaced by plastic Renate Radizi, MD of R. Gerschon, looks at the trends that are dominating today’s cosmetics packaging market. She also shows which decorative techniques can be used to ensure that bottles and jars are particularly attractive. COS1408_34_Gerschon_GB_COS1305_28_Cosmoprof_GB 28.07.14 14:32 Seite 34