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10 PERSONAL CARE HAS NEVER BEEN THIS GLAMOROUS E veryone likes being pampered. And when it comes to taking care of ourselves, even little things can make our daily routines seem that much more enticing. So give your customers more options and more ways to feel they’re starring in the leading role – by bringing special effects right into their homes. As the market for bath and shower products continues to grow, be part of that growth by creating all-star products that shine on the shelf. Attract new customers at the POS with eye-catching formulations that make people want to reach out and buy them. It’s not just about hygiene, it’s about indulgence. So what’s the secret to creating products that stand out among the rest? Producing stunning concoctions that capture the eye and the imagination. Products that give consumers all the glitz and glamor they could ever ask for. Merck’s powerful pearlescent pigments are just the right ingredient. They achieve shimmering effects that instantly increase the value of your products. From shower gels and soaps to skin and hair care – there’s no limit to the formulations that can be enhanced by a variety of intense, creative effects. Just look at some of the recipes for success that are already available: When it comes to your children, settle for nothing but the very best. Wrap them up in hugs and kisses at bath time with fun and colorful care products for kids! There’s no need for organic colorants to achieve eye-catching formulations. Rely on the stable effects of Colorona® SynCranberry for a delicate pink that won’t fade, rounded off with some shimmering Ronastar® Noble Sparks for a bubble bath that’s fit for a princess. LEMON SHOT The refreshing cocktail among your personal care products. Kick-start your day with a delightfully fruity formula designed to fuel your daily activities. This lively product boasts a lemon- fresh color that lets sunshine into the shower. And thanks to 0.1% Timiron® Starluster MP-115, this cocktail attracts with icy silver white shimmer. Enjoy that sun-kissed feeling throughout the day! AQUADIVER Gentlemen, start your showers. This refreshing and invigorating shower gel is formulated just for HIM. It packs a powerful punch, combining the Xirona® Caribbean Blue effect pigment with other colorants to give an extraordinarily masculine show- er product. Who wouldn’t want to dive into glimmering luxury? PIGMENT PICK-AND-MIX Naturally, Merck pigments can be easily mixed with a variety of other ingredients, making them ideal for stunning formulations. Simply add Timiron® SynBeam Violet to a lavender oil body wash for a shimmering aroma therapy bath and shower prod- uct. Or mix Timiron® SynBeam Copper to shampoo that’s spe- cially formulated to give brown hair a lustrous shine. And any product enhanced with ice-blue Timiron® Arctic Silver is sure to win over customers looking for a refreshing pick-me-up. For consumers interested in organic formulations, Ecocert-conform pigments like Timiron® Splendid Red are sure to turn heads. Add pearlescence to your products at Merck, we know that pearlescent products trigger strong emotional responses in consumers. It’s that added special effect that supports product claims of being “cool,” “refreshing,” or even “glamorous.” With “Pearlescence meets Personal care” we’ve developed a sample kit that provides inspiring ideas and product concepts for out- standing rinse-off formulations like shampoo or shower gel. Our multi-purpose concepts including formulation examples, effect pigments and product stories underscore our commit- ment to helping customers develop multifaceted products with their own unique character. We hope you’ve been inspired and we’d love to hear from you: cosmagazine@merckgroup.com UP CLOSE AND PERSONAL PERSONAL CARE COS1408_EH_Merck_GB_02_215x290mm_1/1_A 24.07.14 13:09 Seite 10