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C ommemorating its 20th an- niversary, China Beauty Expo 2015 will once again be the gathering point for global industry pro- fessionals, covering 140,000 sqm of exhibition area. 2015 will welcome ex- hibitors from 27 countries, including new exhibitors from Australia, India, Israel, New Zealand, Switzerland, UK and USA. Asia Brand Building Lab New at CBE 2015 is the Asia Brand Building Lab (ABBL) – a unique space dedicated to reinventing and consult- ing for Asian beauty brands. Partnering Centdegres, an independent creative agency with over 30 years of interna- tional and local expertise in the beauty industry, ABBL offers possibilities and opportunities for Asian beauty brands to stand out from the crowd by receiv- ing ideas and advice on image cre- ation, advertisement positioning and retail strategies on WeChat from the world’s top designers, alongside inter- national brands. Beyond Beauty Trends CBE will also welcome a selection of international speakers to lead the first edition of „CBE – Beyond Beauty Trends 2015“, a conference program specially designed to showcase up- coming global beauty trends. The ex- citing lineup of speakers include Beau- tystreams (USA), Capsum (France), Fir- menich (Swiss), Pochet (France) and Seyco (Beijing). Beauty Ingredients & Formu- lation Shanghai 2015 (BI&F) In order to meet the increasing needs of Asian cosmetics manufactur- ers for raw materials and ingredients, and to provide the latest market trends and leading technologies, CBE pres- ents Beauty Ingredients & Formulation Shanghai 2015, along with the support from relevant industry authoritative academic organizations, research in- stitutes and administrations. The BI&F will be held alongside Shanghai CBE 2015. With the existing strong base of CBE’s huge number of brand manufac- turers and its strong influence in the industry, BI&F will provide the cosmet- ics ingredient suppliers with numerous client resources and trading opportu- nities. As an integrated part of the sup- ply chain, BI&F will facilitate the cos- metics R&D progress, brand promo- 54 COSSMA 4I2015 tion, business development, exchange of the latest technology and market information, supplier sourcing. CBE Key Statistics • Over 2,000 exhibitors from more than 80 countries and regions • 140,000 sqm of exhibition area, in- cluding international exhibitors from 27 countries • 252,000+ visitors in 2014 http://chinabeautyexpo.informaexhibitions.com About China Beauty Expo China Beauty Expo is the leading beauty trade show in Asia and China’s most influential trade platform for in- ternational cosmetic companies enter- ing the Asian beauty market. It is the key beauty and cosmetic exhibition promoted by the Chinese Ministry of Commerce. It comprises of three segments – COSMETICS CHINA, BEAUTY SHANGHAI and COSMETECH SHANGHAI. About Informa Informa plc is one of the world’s leading business intelligence, know- ledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divi- sions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Infor- ma Beauty is affiliated. With the creation of the INFORMA BEAUTY cluster, Informa has rein- forced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beau- ty Expo, Cosmeeting and Creative Beauty Paris, Spameeting and Cos- meeting Business Meetings and Be- yond Beauty Asean. Informa Beauty’s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fra- grances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector. China Beauty Expo 19–21 May 2015 China Beauty Expo: The gathering point for global industry professionals, covering 140,000 sqm of exhibition area EVENTS ADVERTISEMENT photos:ChinaBeautyExpo China Beauty Expo (CBE), Asia’s largest beauty trade show, is set to take place in Shanghai from 19–21 May 2015, and will build on its success from the 19th edition last year. CBE 2014 welcomed more than 252,000 visitors from 80 countries and regions, as well as hosted 1,837 exhibiting companies. COS1504_54_China_COS1402_40_ADV_Incos_D_GB 26.03.15 13:16 Seite 54 COS1504_54_China_COS1402_40_ADV_Incos_D_GB 26.03.1513:16 Seite 54