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COSSMA 4I2015 27 EVENTS MARKETING Ī A ctive Concepts, Stand 7M30, launches AC Kerazyme to main- tain the hair’s natural integrity and define a sustainable new style. It utilises the natural power of bamboo to create an active for the protection of hair, as well as combating hair colour fade. The company’s AMTicide Coconut delivers a non-irritating and effective multifunctional product by fermenting Cocos nucifera (Coconut) fruit with Lactobacillus. It provides moisturizing and conditioning benefits in hair and skin care applications. In addition, it prevents the growth of fungus, speci- fically yeast and mould. Active.Lite represses the transcription of mela- nogenic genes through the inhibition of the upstream melanogenesis re- sponse and reduces inflammatory ef- fects in order to achieve a flawless complexion. www.activeconcepts.it Air Products, Stand 7R70, launches its New Generation delivery technolo- gy, which is designed to provide formu- lations that deliver effective perform- ance without containing the compo- nents that today’s product label- conscious consumers might raise ob- jections to. www.airproducts.com AlfaCos, Stand 7H50, presents Su- cragel AOF Bio – a 100% natural oil ent that combines extracts from pa- paya, guava and saxifrage, which inhib- it the melanin synthesis in the skin by 90 percent in vitro and deliver in vivo a fast skin brightening action, which is significantly better than a placebo and three times higher than that of kojic acid. Another highlight will be a syner- gistic complex that, for the first time in cosmetics, reverses the consequences of glycation. The Ancient Wisdom trend from the company’s Colour Trends 2016 collection revolves around the ideals of beauty and ideologies of the ancient world. The company launches a new generation of gold synthetic mi- ca with a pure white gold shade, which are able to give cosmetics – from lip gloss to body serum – a shimmering glow and shine. www.personal-care.basf.com Bayer MaterialScience, Stand 6G50, following the market trend of sun pro- The show hosted in bustling Barcelona as a launch pad for innovation photo:LucianoMortula,Shutterstock.com In-Cosmetics 2015 Highlights in close-up In-Cosmetics 2015 – this year celebrating its 25th anniversary – brings the latest ingredients and beauty industry trends to life in Barcelona on April 14–16. More than 680 suppliers from over 40 countries launching new ingredients and presenting their latest research results and consumer insights will attract more than 8,000 personal care professionals. thickening and emulsifying ingredient; and Sucrabase SF Bio – a cosmetic oily gel base, which is 98.3% organically certified. Sucramulse 163 uses the technology of sugar esters to deliver a 100% natural PEG-free easy-to-use emulsifier package that forms stable lamellar emulsions with a luxurious skin feel and good hydration. www.alfa-chemicals.co.uk Azelis, Stand 7C40, will be present- ing new formulations like Subtle Skin, Baby Soft, and Make Me Tingle featur- ing the latest fragrance trends, green chemistry, beauty and health, caring and sharing, and innovative textures. www.azelis.com BASF, Stand 6H40, showcases new ingredients, formulations and con- cepts with specific sensory characteris- tics under the title Sensory 2.0. In addi- tion, they present a new active ingredi- COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.15 13:56 Seite 27 COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.1513:56 Seite 27