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L ’Oréal’s brand Redken won this year’s PCD packaging innovation award in the category of Hygiene & Hair Care for its Blonde Idol Custom- Tone daily conditioner, a dual-dis- penser format that delivers a six-step custom-blend regimen. This packaging was supplied by VariBlend, manufac- turer of custom-blending, dual-dis- pensing technology. The six-position, custom-blending design of the Vari- Blend system allows end-users to plan a personalised six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more colour. The dispenser’s design provides solutions for a variety of ‘reg- imen-based’ product categories that deliver a different multi-element for- mula over time, e.g. for skin care or sunless tanning products. The propri- etary dual-dispensing system is an al- ternative for products that require in- gredient separation, offer shade/colour regimens or need precise mixing and blending at the moment of appli- cation. Arcade/Bioplan launched a stand- ard range of skin-care masks to cater to the trend for masks and satisfy market 46 COSSMA 4I2015 PRODUCTION PACKAGING demand with a full-service solution. The masks and non-woven pads now offered are made of biocellulose or hy- drogel and come as a standard item or in full service, imbibed with a moistur- ising formula made in France, and packaged at the company’s European sites. Increased benefits and options for enhancement Together with international make- up artist Max Herlant Oekabeauty developed the Precision Applicator whose shape and flexibility is inspired by dense artist brushes. The curved edge helps to achieve defined applica- tion on the upper lip and from the out- er lip contour. While long fibres push the lashes upwards shorter segments of the new mascara brush Let’s Twist Brush work as a reservoir. Due to the good bulk transfer properties thick and curly eyelashes can be created instan- taneously. The Thomas Group, a global supp- lier of metal components such as aerosol mounting cups, ferrules/col- lars/actuator sheaths for fragrances and customised premium cosmetics, PCD and ADF 2015 New approaches to packaging The Aerosol & Dispensing Forum (ADF) and the Packaging of Perfume, Cosmetics & Design (PCD) brought together 5570 brand experts from 70 countries with 300 exhibitors showing their latest developments. Here we feature some of the highlights in the field of dispensing, colour cosmetics, packaging materials and product decoration. PCD Award winners 2015 The award-winning products were: Redken’s Blonde Idol Custom Dual Dispenser Highlight, L’Oréal Professionnel’s Serioxyl, Estée Lauder’s Re-Nutriv Ultimate Diamond Sculpturing/ Refinishing Dual Infusion, Chanel’s Vitalumiere Loose Powder Foundation, Lancôme’s Grandôise, Chanel’s Rouge Allure Gloss, L’Oréal’s Dazzle Rocks, Valentino’s Valentino Uomo and Dior’s Elixir Précieux. These packagings qualified for certificates: Armani’s Sì, Black edition, Yves Saint Laurent’s Kiss & Blush, Estée Lauder’s Re-Nutriv Ultimate Con- touring Eye Lift, Lancôme’s Advanced Génifique Yeux Light Pearl, Armani’s Acqua di Gio, Blue Edition, Guerlain’s L’Homme Idéal, Révive, Limited edition Artbox, Fendi’s Furiosa, Nina Ricci’s La Tentation, Limited Edition, and Metsä Board’s Skincare Gift Box Set, see page 48 ff. By simply turning the six-position dispenser head one stop, more colour can be gradu- ally dialled in photo:Variblend photo:ThomasGroup The golden letter- ing of the lipstick is interlaced with colour Developed in partnership with an international make-up artist, this applicator supports intuitive use and precise application Inline foiling delivers finish- ing capabili- ties previously only available for paper applications photo:Oekabeauty photo:Kurz COS1504_46_PCD_COS1305_28_Cosmoprof_GB 26.03.15 13:13 Seite 46 COS1504_46_PCD_COS1305_28_Cosmoprof_GB 26.03.1513:13 Seite 46