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ePaper created 2015-04-07, 08:37:00 | version 1.37.0
In recent years double-ended packaging has been hitting the scene quite often. However, they have mainly popped up in the field of colour cosmetics. So there have been quite a few double-ended mascara, eyeliner and lip products. Interest- ingly enough, the idea of a smart product combination, up until now, has not yet been translated into body care. Corpack has now closed this packaging gap with their Twin-Pack Bottle and, therefore, this deserves our Star of the Month. of the Month Star Smart product combinations The Twin-Pack Bottle T win-Pack designed by Corpack is a double-container unit for new product combinations. With the help of this packaging concept, two dif- MARKETING PRODUCT DEVELOPMENT Two different products are combined in one unit, while allowing for independent dispensing photo:Corpack er to follow a multi-step beauty rou- tine. In retail, reduced shelf-space at point-of-sale is always an appealing concept. Furthermore, the packaging is ideal for cross-promotions and en- hances customer loyalty due to multi- ple product offerings. An added benefit is that the prod- ucts are measured in millilitres, and can therefore be proportionately ad- justed as needed. So there is no need to have a proportion of 50/50 when the type of product combination might re- quire a 40/60 ratio. The first completed version is 150ml/150ml. The shape of the bottle can be adapted to every brand or design, al- lowing the use of existing cap and/or pump designs if desired. New forms and volumes – even asymmetrical ones – are planned in the near future. The packaging can be creatively cus- tomized through graphic or special surface treatments. AM ferent products can be combined in one unit while allowing for independ- ent dispensing. Whether shampoo and conditioner; sun care product and af- ter-sun; or shower gel and peeling, there are countless product combina- tions and areas of application. Some of the obvious two-in-one ad- vantages for consumers include the fact that this packaging is a space-sav- ing solution in the bathroom or while travelling. In addition, the convenience of this product makes it so much easi- zellaerosol ̈ Certified to ISO 9001 and ISO 13485 ̈ Licenced for pharmaceutical manufacturing ope- rations in accordance with §13 of the german drug act for human and veterinary medication ̈ Production and filling of pharmaceutical, medical, cosmetic, household and technical products in accordance with prevailing ATEX directive ̈ Planning, execution and documentation of client- exclusive development projects ̈ Consultancy and collaboration with clients in compiling product data as required for the Cosmetics Directive, Technical Files, and for pharmaceutical approvals ̈ Full service management and completion of client contracts from A to Z. ̈ . . . and lots more! zellaerosol since 50 Years specialised in the Development – Manufacture – Filling – Packing of Aerosols and Liquid Products a strong and reliable partner Zellaerosol GmbH Wiesenstraße 13 D-79669 Zell im Wiesental Tel.: ++49 (0)7625/92 53 0 Fax.: ++49 (0)7625/92 53 14 info@zellaerosol.de www.zellaerosol.de M&H Plastics: New 15ml Vogue adds opportunity to the range M&H Plastics, part of the RPC Group of companies, has added a new 15ml Vogue bottle (HDPE, ref: 5A82) to an extensive range from 25ml through to 750ml. This enables greater opportunity for trialling and pro- moting new products, creating opportunity in the hotel and travel market and complementing existing ranges. The Vogue and its complementary closure (8288) can be colourmatched, decorated or labelled to match your existing portfolio. A PET range is also available. – ADVERTISEMENT – Further Information: www.mhplastics.com sales@mhplastics.com phone +44 (0) 1502 715518 COS1504_18_Star_COS1409_24_Star_D 26.03.15 13:08 Seite 18 Tel.: ++49 (0)7625/92530 Fax.: ++49 (0)7625/925314 sales@mhplastics.com phone +44 (0) 1502715518 COS1504_18_Star_COS1409_24_Star_D 26.03.1513:08 Seite 18