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COSSMA 4I2015 3 EDITORIAL Seeking new ingredients? These countries, alongside Qatar, Bahrain, Kuwait, Oman, Iran and Saudi Arabia – the largest market with sales worth US$4.1bn in 2013 – are driving interest and invest- ment in the region. Given the continuing growth of the world’s Muslim popu- lation, Halal products are subsequently a growing area within the cosmetics and personal care industry, not only in Turkey and the Middle East, but also globally, with the sector predicted to grow at a CAGR of 13.43% over the period 2013–2018. This rise can be attributed, in particu- lar, to strong demand from Malaysia and Indonesia – the two largest Halal beauty markets in the world. A special pavilion will play host to ingredients manufactur- ers from these markets. A Product Trail, focused on Turkey and the Middle East, will also highlight unique products and projects from, or inspired by, the region. Of course, there is plenty more to explore … Our preview from page 27 gives you a first impression of what ingredi- ents will be launched at the show. And if you find the salon business intriguing as well, why don’t you join us for the 5th German Cosmetology Con- gress, which takes place during the BEAUTY FORUM LEIPZIG on April 25th ? I look forward to seeing you! * Euromonitor This year, bustling Barcelona hosts In-Cosmetics on April 14 – 16, bringing the latest ingredients and beauty industry trends to life in Spain. Spain, after all, is Europe’s fourth largest cosmetics and toiletries market. More than 680 suppliers from over 40 coun- tries will attract approximately 8,000 international per- sonal care professionals. The event will be accompanied by a comprehensive educational programme. The Marketing Trends Pre- sentations, for example, with three days of free in- sights into marketing trends, include round-table ses- sions. I, myself, will be moderating the international session, which will deal with the ques- tion of how to over- come the main chal- lenges for niche start-up cosmetics brands. This is who will be participating: Paola Gugliotta, the Co-Founder and Cre- ative Director of Se- pai Skincare, a technologically advanced skin care brand; the designer Lutz Herrmann, the founder of Lutz Herrmann Design, who launched his own fra- grance brand J.F. Schwarzlose Berlin in 2012; and Helen Miller of Helen Miller Consulting, who, with her retail experience acquired working with Boots, will describe what a good distribution strategy looks like. Are you interested? If yes, I look forward to meeting you in person at the Marketing Trends Theatre on April 14th , 3.15 – 4.00 p.m. The country focus this year is on Turkey and the Mid- dle East and will explore what these regions have to offer. The Turkish and Middle Eastern personal care market is the second fastest growing beauty and per- sonal care products region*. Turkey’s personal care market is currently being fuelled by an improving economy, which is creating the perception that a greater degree of personal grooming is required. Sales across the market now equate to just over US$4bn. Consumers in the United Arab Emirates (UAE), mean- while, have the highest per capita outlay on cosmetic and beauty products in the region (spending US$156 each on fragrance alone in 2013), while total sales are expected to top US$30bn by 2018 (up from US$24bn). Sincerely yours Angelika Meiss Senior editor, COSSMA PS: Our QR codes and our tablet-compatible E-paper take you directly to TV clips, downloads, book tips and more Additional information at www.cossma.com/qr00001 or scan the QR code now! Your access codes for April: User name: cossma4 Password: body DownloadsDownloads Follow us on: www.linkedin.com/in/cossma www.twitter.com/cossmamagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv COS1504_03_Edi_COS1409_03_Edi_GB 26.03.15 13:03 Seite 1 COS1504_03_Edi_COS1409_03_Edi_GB 26.03.1513:03 Seite 1