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ePaper created 2015-04-07, 08:37:00 | version 1.37.0
52 COSSMA 4I2015 PRODUCTION PACKAGING NEWS NEWS Packaging Applicator for active ingredients Linhardt I The Beauty Pen is an applicator with an aluminium or a plastic shaft for fluid cos- metics. The product can be ap- plied in a targeted, accurate, and also large-scale manner as easily and dosed as precisely as with a marker pen. The quantity per application is modifiable. www.linhardt.com For the precise application of active substances photo:Linhardt Cleansing brush Cosmogen I Cosmogen has designed a specific brush for cleans- ing and purifying care. Its natural fibre is treated with activated char- coal with antibacterial properties. It combines its antibacterial power with its power of penetration into the pores to keep them clean, even in hardtoreach places. The brush is particularly recom- mended for sensitive skin. www.cosmogen.fr Its natural fibre is treated with activated charcoal with anti- bacterial properties photo:Cosmogen Korea’s ‘Cushion Boom’ changes global beauty trends AmorePacific I Cushion refers to a make-up compact built with aspecially designed urethane foam that safely con- tains and preserves make-up liquid comprised of foundation, sunscreen and skin-care formulations. Already popular in Korea, Cushion has more recently gained keen attention in the global cosmetics market. AmorePacific began research for the product in 2007 with the aim of developing a multi-functional sun protection prod- uct that is easier to carry and apply than conventional tube or pump-type products. They conducted over 3,600 tests using 200 different types of sponges. Since the introduction of Iope Air Cushion in March 2008 more than 15 upgrades have been conducted since the first launch. In addition, the company has filed for 114 patent applications and registered 13 patents in Korea, China, Japan, US, and Europe. In 2014, the entire production procedure was automated. The company now offers a total of 19 cushion products from its 13 brands in more than ten countries in the Asian and North American regions. A study conducted by the global research firm TNS Korea that surveyed 800 Korean female consumers found that due to its portability and its convenience 75% of Korean women have used or are currently using cushion products. Moreover, the survey showed that Cushion reduces the steps and time needed in creating the skin-looks they prefer. 75% said that since using Cushion their make-up routine was shortened, and 76% replied that they were now easily re-applying make- up and sunscreen. 55% of women responded that it was their sole base make-up product. www.amorepacific.com photo:AmorePacific 75% of the Korean women surveyed maintained that the use of a cushion prod- uct shortened their make-up routine Bioplastic containers from vegetal raw material Lameplast I After having launched the first injection-moulded single-dose in Green Polyethylene* (Bio PE), the company now offers a full range of bioplastic containers made from vegetable raw materials as an alternative to those made from oil-based plastic. The biopolymers can now be used to make single-dose and multi-dose containers for cosmetics and personal care products. Unlike traditional plastics, Green Polyethylene is not made from oil, but from ethanol obtained from sugar cane, and has the same technical characteristics, appearance and versatility as traditional fossil-based poly- ethylene, as well as many other benefits. The renewable GMO-free sugar cane from Brazil used by Braskem for producing Green Polyetylene fulfils the sustainability standards defined in the Braskem Code of Conduct. As sugar cane captures and holds CO2 from the atmosphere during every growth cycle it contributes to reducing greenhouse gas emissions. At the end of its lifespan Green Polyethylene can be recycled in the same chains already developed for conventional PE. *The Bioplastic used by Lameplast Group is I’m Green Polyethylene by Braskem distributed from FKuR Kunststoff www.lameplastgroup.com The biopolymers can now be used to make single-dose and multi-dose containers for cosmetics and personal care products photo:Lameplast COS1504_50_Pack_News_COS1409_32_News_Packagin_GB 26.03.15 13:15 Seite 52 COS1504_50_Pack_News_COS1409_32_News_Packagin_GB 26.03.1513:15 Seite 52