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terium acnes to a notable effect; regu- lating sebum by reducing 5-α-reduc- tase activity. With its new Suprima effect pig- ments, Merck launches a quality brand that groups several selected products under one umbrella. For the cosmetic market, Merck is launching the Rona- star Golden Jewel and Ronastar Noble Sparks products under the Suprima umbrella. www.merck4cosmetics.com Mibelle Biochemistry, Stand 7E40, presents PhytoCellTec Nunatak, a stem cell active based on a plant which sur- vived the last Ice Age (see page 38 f.). Saponaria pumila survived 10,000 years on ice-free mountain peaks – called nunataks – and is highly resist- ant to environmental challenges, such as extreme temperatures and UV-expo- sure. The plant cell culture technology PhytoCellTec was used to produce Saponaria pumila cells on the base of dedifferentiated, stem cell-like plant cells. RootBioTec HO is a potent basil root extract that helps people regain fuller and denser hair. The product is based on the novel, sustainable hairy roots technology. For the production of this active ingredient, the company cultivated basil roots in a large-scale bioreactor. The active reduces hair loss by inhibiting 5-α-reductase II activity and by stimulating the dermal papilla cells in hair follicles. www.mibellebiochemistry.com Micro Powders, Stand 7B15, intro- duces its Bioscrub products, which are based on naturally-derived high mo- lecular weight polyhydroxybutyrate (PHB) powders that are produced from completely renewable resources via the sustainable bio-fermentation of sugars. www.micropowders.com Naolys, Stand 6L52, launches the plant cell complex InitialE [PT+TMG] which is made from native cells of Po- lianthes tuberosa (tuberose) that con- tains not only their active molecules, but also betaine (trimethylglycine) to obtain a greater effect on eye contour. As a natural plant cell complex dedi- cated to that fragile and possibly dam- aged area, it provides several benefits at the level of the epidermis and der- mis, such as moisturizing, soothing, firming and detoxifying effects – all proven by in vitro tests. www.naolys.com Naturex, Stand 7J40, will be high- lighting a 100% natural purified extract of quillaia (Quillaja saponaria). Due to its high content of saponins, the ex- tract is characterized by unique foam- ing properties. The company will also be unveiling a 3-Step Routine – Skin Radiance demonstration kit. www.naturex.com Olvea Vegetable Oils, Stand 6P50, presents its new shea esters, designed to offer a new sensory approach to body and hair care formulation. They have been developed thanks to the company’s experience with its own shea butter supply chain in Burkina Fa- so, and through its partnership with the local women cooperatives. Silky Shea imparts lightness, Glossy Shea procures shine, while Creamy Shea provides the perfect texture to cosmet- ic products. www.olvea.com Omya, Stand 7K60, launches its new Crystal Natural Color Pigments in a crystal form that enables easier han- dling as a result of dustless process- ing. The company also presents their Natrue certified Color Dispersible (CD) Reds. The three references originate EVENTS MARKETING Ī Beauty business in beautiful Barcelona ¡Hola! We are looking forward to meeting you in the Catalan capital to show our products and latest developments. You are kindly invited to visit us in hall 7, booth No. 7H60, in-cosmetics Barcelona | 14 - 16 April 2015. It’s awards’ time At this year’s awards ceremony, the winners of Innovation Zone Best Ingredient, the Green Ingredient Award, plus a new award to celebrate 25 Years of Innovation for the ingredients with the biggest long-term impact in the personal care industry will be nonoured. Beiersdorf selects, as part of The Beiersdorf Innovation Pitch, three outstanding show exhibitors who will be announced during the ceremony. The awards ceremony takes place on April 14th , from 6.00–8.00 p.m. in Room CC5.1. COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.15 13:58 Seite 33 COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.1513:58 Seite 33