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extract with in vivo proven activity. It is especially suitable for natural age spot correction applications and skin whitening products. www.dr-straetmans.de Elementis, Stand 7F50, presents Meadowfoam Seed Oil, a natural cold pressed oil from Limnanthes alba, which is a small plant found in abun- dance in the north-western Pacific coastal region of the United States. Due to its unique composition it con- tains a high concentration of long chain fatty acids with double bonds sit- uated in such a way that it is very re- sistant to oxidative degradation. In ad- dition, it has a good skin feel, is non- greasy, and provides mild conditioning and skin moisturisation. www.elementis-specialties.com Elixens France – Floressence, Stand 6H71, presents two new fragrance col- lections, 50 Shades of Rose and Deli- cious Duos. www.elixens.com Evonik, Stand 6B40, introduces a comprehensive portfolio of actives based on ceramide technology, and a new leave-on formulation concept, which will help formulators to expand their formulation and process flexibili- ty by using efficient natural emulsifiers. Moreover, they introduce their new Emulsifier Selection Tool. Varisoft EQ 100 is a new high performance liquid condi- tioning agent with an improved sus- tainability profile. The active ingredient provides superior manageability, lu- bricity and softness to the hair. www.evonik.com/personal-care Exsymol, Stand 7M71, has conduct- ed some new testing on their natural peptide Arct’Alg, which is based on the arctic red alga Chondus crispus with its unusually high level of peptides. www.exsymol.com Galactic, Stand 7F90, presents Gali- care PLA 350 Cosmetic, a biodegrad- able PLA particle shape that optimizes properties such as skin exfoliating. www.lactic.com Gelyma, Stand 7S60, launches Sun’Alg – a combination of natural and microalga ingredients, Ecocert ap- proved and China compliant, and sta- ble to temperature and UV radiation. It protects against the damaging effects of sun exposure by increasing the skin’s tolerance to daily UV attacks, therefore maintaining healthy skin and helping to prevent the appearance of lines and wrinkles. Bronz’Alg is a patented synergistic association of an algal extract with acetyl-tyrosine for up-regulating melanin production, therefore improving tanning efficacy. www.gelyma.com Geotech, Stand 7N31, introduces their product range of pearlescent pig- ments with a new product line called Geopearl C Intense. This is a range of natural mica-based pearlescent pig- ments with six new FDA approved or- ganic intense pearlescent colours. The company also showcases new colour and effect guidelines, which are based on the three concepts: Winter Wonder- land, Romantic Neon and North Africa. www.geotech.nl Greentech, Stand 1F20, presents an anti-ageing active, an isolated and pu- rified natural bioactive fraction, which acts on skin micro-relief. Its main ef- fects are visible on cutaneous structure and texture, therefore making the skin firmer and softer. Also on show is an in- tense solar protector that protects skin cells and particularly stem cells from UV attacks. www.greentech.fr Gulbrandsen Technologies, Stand 7F10, presents new AP actives that show improved performance in com- parison with AACH, i.e. activated sesqui aluminium chlorohydrate (AASCH). The novel AP salts provide the most efficacious active for aerosol formulations. www.gulbrandsen.com IBR, Stand 6B51, launches IBR-Pris- tinizer 1601, an aqueous extract of As- teriscus graveolens which shields the skin and its cells against damage from pollution. The plant’s adaptation to ex- tremely challenging conditions most likely plays a key role in determining its composition, which includes a variety of potentially beneficial compounds. www.ibrweb.com Indena, Stand 7K19, presents their Xilogel HS tamarind polysaccharide for skin hydration, which achieves a quick and perceivable increase in skin moist- ness. The active has been compared in clinical trials to positive benchmarks such as Sodium hyaluronate and be- taglucan, and has been shown to be comparable or superior in various pa- rameters A technical presentation, on a new Phytosome of the range, will show how natural plant defense mech- anisms may be exploited to protect the skin. www.indena.com Induchem, Stand 7G50, has created a new brightening molecule called THBG-tri-hydroxy benzoic acid alpha glucoside: Brigthenyl. This mole- cule is an alpha-glucoside derivative EVENTS MARKETING COSSMA 4I2015 31 Ī Educational Programme at a glance The educational programme includes the Marketing Trends Presentations with three days of free insights into marketing trends, including round-table events, chaired by the likes of COSSMA Editor Angelika Meiss, who examines How Niche Brands Can Make it Big, and Amarjit Sahota of Organic Monitor, who will take a closer look at natural and organic standards and certifications. The Marketing Trends Presentations address topics such as skin diagnos- tics, mobile technology commerce and increasing fragrance sales; and offer case studies and lively panel discussions. The Innovation Zone explores the latest product launches, formulation displays, and live demonstrations; while Mintel presents Beauty Rituals, which examines the changing approach to beauty regimes – from the multi-step skin care routines of women in Asia, to the complex hair care adopted by Brazilians. The Innovation Seminars feature more than 80 hours of presentations on the latest products, ingredients and technologies; plus updates on formulation techniques. Eight workshops led by industry experts cover an array of topics from legislation to formu- lation. Highlights include The Claims Development Process, Delivery Systems for Cosmetic Actives, Sun Protection Regulation in the EU, the US and Australia, Green Emulsifiers, Surfactants and Emollients and Hair Care Advances. www.in-cosmetics.com/workshop COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.15 13:58 Seite 31 COS1504_27_Incosmetic_COS1105_10_Anti_Aging_GB 26.03.1513:58 Seite 31