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C ardboard – a material tradition- ally considered poor – has nev- er before seriously been consid- ered as primary packaging for cosmet- ics. However, in the expert hands of technicians and designers it is becom- ing a attractive alternative to plastic. The team of Mktg Industry has en- hanced the properties of paper to cre- ate a line of high quality packaging for make-up, and has just launched a new packaging range inspired by the latest cosmetic make-up trends. The PBB line Petite Boîte à Beauté are standard cardboard compact cases and palettes. With this solution for pressed or baked powders and hot poured formulas, a complete collection of make-up prod- ucts can be created. The two lines of standard packaging include PBB Con- temporary which is equipped with a magnetic opening and closing system, and PBB Vogue which consists of a box-holder with a lid – a packaging re- calling vintage atmosphere. Its com- pact design with its elegant shape is functional at the same time as being suitable for everyday use, as well as for professional make-up. Both lines are available in three different sizes – small, medium and palette. They can be made using 100% recycled card- board and paper. Cardboard packaging for colour cosmetics tends to be pro- duced in China with fairly long lead times. The lead times for these card- board boxes, which are produced a 100% in Italy, is no longer than 2 weeks. Enhancing cardboard packaging to cre- ate a unique look is far more cost-effec- tive than customizing plastic packag- ing. The newly created packaging won an award in the category of Eco-Beauty Design in Cosmopack’s The Wall Eco- Beauty Edition 2015. Pusterla’s concept of reusing their packaging and transforming it into something useful also won an award in 48 COSSMA 4I2015 PRODUCTION PACKAGING the category of Eco-Beauty Paper in Cosmopack’s The Wall Eco-Beauty Edi- tion 2015. Thanks to a polyethylene coating, a cardboard box can be turned into a vase. Elegant casing for fragrances Knoll Prestige Packaging has both developed and manufactured a coffret for the crystal bottle of L’Amour Lalique for Lalique Parfums. For this fragrance, the House of Lalique has drawn its in- spiration from the Land of The Rising Sun, in particular from René Lalique’s four stained-glass windows created in the 1920’s for the ceremonial doors of the drawing room in the Tokyo Palace of the Japanese Prince Asaka Yasuhiko. The fragrance bottle is situated on a podium at the heart of the golden cage. The golden cage is constructed from board panels laminated with a gold mylar and die-cut to create the doors. The top of the lid is adorned by a gold- en zamac handle, allowing an easy opening and closing. Made in a round hat box shape with telescopic cover, the women’s coffret of Viktor & Rolf’s fragrance brands Flowerbomb (designed for Valentine’s Day) is wrapped with pink pearl paper, Folding cartons Combining creativity with sustainability Folding cartons protect the product, but they are all the more appealing to potential buyers if they are seductive eyecatch- ers. If, in addition to this, there are sustainable options, then what more can you ask for? Won this year’s award for Eco- Beauty Design: the cardboard make-up range made of 100 % recycled cardboard photos:MktgIndustry photo:Pusterla Transforming packaging into something beauti- ful after use Lingerie wearers have known it all along: pack- aging is a se- ducer photo:KnollPackaging This fragrance coffret was in- spired from René Lalique’s stained-glass windows created in the 1920’s for the ceremoni- al doors at Tokyo Palace Multi-function- al folding car- ton with inte- grated mirror and built-in LED lights photo:DeutscherVerpackungspreis photo:Edelmann COS1504_48_Faltschachteln_COS1305_28_Cosmoprof_GB 26.03.15 13:14 Seite 48 COS1504_48_Faltschachteln_COS1305_28_Cosmoprof_GB 26.03.1513:14 Seite 48