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Ī I n response to feedback from existing customers and the results of its own market research, the plastics spe- cialist has developed and implement- ed a new product strategy. The result is a completely new line of products which does justice to the demands and high quality expectations of the cus- tomer. ‘There is nothing new about pro- ducing a product that is entirely de- signed to meet customer preferences,’ says Stefan Pietzner, the managing Director. ‘What is new is our shaping these preferences in a more individual way, and handling them more flexibly.’ In order to meet high expectations in terms of visual appearance, Meding is embarking on new paths in develop- ment, design and manufacture. In ad- dition, the company is also responding with greater flexibility in its technical capacity to deliver and logistical han- dling. ‘We will be offering the market a wider choice of designs,’ Pietzner con- tinues. Meding offers both the cream jars and the spatulas in different sizes, colours and design variants. According to individual preference, customers can opt for an article in a shiny chrome or in a gold finish. The company’s own printing works also offers various options for applying a logo to the products. Meding follows the trend with bioplastics Meding is particularly keen to rely on plastics that do not have any physiolog- ical side-effects. Bioplastics can also be used for production when required. This is an area where the company is experi- encing increasing demand. ‘Customers don’t just want to have standard jars that have come off a production line,’ Stefan Pietzner explains. ‘They want their own individual and emotionally charged packaging, because this gives their product the necessary elegance and prestige and creates an additional incentive to purchase.’ The Sauerland-based company spe- cialises in the manufacture of products for the medical and cosmetics indus- tries. Its service portfolio is geared to these sectors – from product develop- ment by way of mould making to the manufacture of the plastic product it- self. The company also offers services including the printing and upgrading of the plastic products it supplies. Meding offers more individuality in new series More feeling and indi- viduality in cream jars Meding has added a design-oriented line of superlative quality products to the existing range of cream jars and spatulas New designs to meet customer preferences photos:Meding Plastics specialist Meding has just extended its portfolio. To meet the current demand for individuality, it has added a design-oriented line of superlative quality products to the existing range of cream jars and spatulas. ADVERTISEMENT EVENTS Further Information: Meding GmbH Kruppstraße 8 58553 Halver, Germany Phone: +49 2353 - 9158-0 Fax: +49 2353 - 9158-28 info@meding.com www.meding.com COSSMA 4I2015 53 COS1504_53_Meding_COS1402_40_ADV_Incos_D_GB 26.03.15 13:16 Seite 53 Phone: +492353 - 9158-0 Fax: +492353 - 9158-28 COS1504_53_Meding_COS1402_40_ADV_Incos_D_GB 26.03.1513:16 Seite 53