Cossma1611_GB

pro- most with il is d to and the .99. tion tex- r for d to iant n a men daily tent im- mall om- e ra- e at RP) oose oose that ppli- and long durability. It is enriched with hoya extract. The black powder container with an espe- cially fine sieve contains a vel- vety powder puff and is available at a RRP of EUR 11.99. TheGlacious Stylo Eyeshadow is a creamy eyeshadow in a pen- shape with a shimmering pearl effect and high colour brilliance. The product, available at a RRP of EUR 9.99, creates a cooling effect when applied on the eyelids. LOViconyx Eyeshadow & Contour- ing Palette is a deep-black, ele- gant palette with a mirror and double-ended applicator which fits perfectly in the palm of the hand. It includes five harmonis- ing colours and is available at a RRP of EUR 14.99. How often will there be line ex- tensions and what type of line extensions will the brand have? We update our product range several times per year with new product and colour updates. In addition, we offer exclusive col- lections, such as the Brush Collec- tion, that emphasise special sea- sonal and trend topics. Will the distribution be differ- ent from the other two brands? The distribution will definitely differ to that of our other two brands. As we want to be availa- ble for our consumers in the best and fastest way possible, our pri- ority is to make it easy to shop for the products. Because of this, we have decided to launch our own online store for the very first time ever, in addition to the conven- tional offline distribution in se- lected drugstores. Our online store can be found at www.lov.eu. In addition to the pure shopping experience, this online store also offers content in a magazine-like style to serve as a source of inspiration and infor- mation for our consumers. Fur- thermore, we started our interna- tional distribution from the very beginning. Along with other countries, L.O.V is available in Switzerland, Austria, Slovenia and Hungary. The launch in other markets is already in the planning stages. □ Additional information can be found on the Internet – see download panel PERSONALITIES & PROFILES www.cossma.com l 57 Essence is very popular with young customers and first-time cosmetics users Catrice incorporates international fashion trends “An additional brand intensifies the competition” “Individuality has become one of the core consumer needs” COS1611_54_INT_Cosnova.indd 57 27.10.16 07:39 COS1611_54_INT_Cosnova.indd 5727.10.1607:39

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