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photos Mintel: luronate crosspolymers delivers on consumer demand for extended hy- dration. Hyaluronic acid dermal fillers for topical skin benefits In France, Teoxane Cosmeceuticals’ Advanced Perfecting Shield Pro-Struc- ture Complexion Perfecting Cream SPF 30 contains the company’s pat- ented crosslinked injectable dermal filler RHA Resilient Hyaluronic Acid, which provides extended hydration whilst strengthening the skin barrier against harmful external factors. *according to Mintel’s Global New Product Database (GNPD) Additional information can be found on the Internet – see download panel copene (70 times greater than toma- toes) and vitamin-A precursor be- ta-carotene (10 times greater than carrots), gac appeals to consumers looking to make their skin healthier. Away from superfoods, hyaluronic acid is an ingredient well-known to most consumers and a new, modi- fied version of it uses crosslinks to provide even longer-lasting mois- ture benefits for the skin. This new hyaluronic acid type will help com- panies develop products that meet consumers’ needs for a higher de- gree of moisturisation more effec- tively. Highlighted below is a selection of some of the most interesting new products from Mintel GNPD* which include these intriguing new active ingredients. Whitening cream with gac extract In Thailand, Reunrom Gac Whiten- ing Cream features gac extract, which is rich in lycopene, to help gently brighten the skin as well as prevent the signs of ageing. It also contains AHA, to help rejuvenate dead skin cells and moisturise the skin for a smooth-to-the-touch expe- rience, and arbutin, vitamin C, glu- tathione and hexanoyl dipeptide-3 norleucine acetate, which are said to create naturally-brightened skin. Body mist for 72 hour hydration In Australia, Hand Chemistry Hyalu- ronic Body Mist claims to provide 72 hours of hydration both below and on the surface of the skin. This non-aerosol mist with sodium hya- S kin care brands are continu- ously searching for the next “hero” ingredient that can dif- ferentiate them in the market. Min- tel’s anticipated 2025 beauty trend Gastronomia shows how consum- ers are interested in natural/organ- ic ingredients from fruits and vege- tables, preferably locally grown, to help their skin look healthy. Superfoods offer an opportunity for brands to differentiate from one an- other. But ambiguous claims relying on the use of “superfood” as a mar- keting term are likely to be ques- tioned by Asia’s increasingly savvy consumer base. With this in mind, brands should clearly showcase the benefits of individual superfoods as a means of sustaining consumers’ trust, and thus drive the natural market’s popularity upwards. One such product fitting in with the popularity of superfoods is gac su- perfruit, used by crowdfunded Xoi Juice, which has the potential to transition rapidly into natural/or- ganic food for skin formulas. With its high levels of the antioxidant ly- Product development | Michelle Strutton from Mintel has select- ed products with powerful new active ingredients in beauty, as well as some more unusual recent launches. AUTHOR: Michelle Strutton Global Research Manager Beauty & Personal Care, Mintel, London www.mintel.com HAND CHEMISTRY Body mist claimed to hydrate for 72 hours TEOXANE Cream with crosslinked injectable dermal filler REUNROM Whitening cream with gac extract GO FUTURE: COSMECEUTICALS www.cossma.com l 19 DOWNLOADS Additional information at www.cossma.com/qr00148 Your access codes for November: User name: cossma11 Password: derma COS1611_19_Mintel.indd 19 26.10.16 23:38 COS1611_19_Mintel.indd 1926.10.1623:38

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