Cossma1611_GB

photo: Aptar servatives. Cosmetic packaging is heading towards a 100 percent recy- cling rate and there is an influx of single-dose products to accompany globetrotting customers. □ Source: Annette Freidinger-Legay, international packag- ing expert and consultant for the ALL4PACK Paris 2016 trade show. www.all4pack.com scanner. It produces a unique colour by mixing the different shades of foundation contained in an integrat- ed cartridge. The shade and quantity are controlled for ultra-personalised makeup. Aptar’s J’adore Touche de Parfum applicator is automatically refilled each time the bottle is opened and allows the perfume to be applied to the skin by capillary action. Prospects for eco-packaging The cosmetics industry has been contributing to the eco-design drive; various examples include green for- mulations, increased efficiency of resources, choosing packaging to reduce environmental impact, and the Product Environmental Foot- print (PEF) project, which calculate the environmental footprint of prod- ucts . Biopolymers are also making their entrance on this market, while aero- sols are condensing. Additionally, the cosmetics sector is fighting waste by creating increasingly precise dos- ing systemsand using airless tech- nology which conserves products longer, eliminating the need for pre- P roduct applications and cus- tomisation of skin care and makeup products are the sub- ject of numerous innovative packag- ing concepts. Customers remember what they hold and what they use on their skin. An ergonomic applica- tor, metal tips to activate micro-cir- culation, vibrating brushes to apply mascara, roll-ons for hair removal creams, etc. are packaging elements which guide or reinvent natural ges- tures. New applicators guide or reinvent natural gestures Cosmogen’s Attract One applicator combines a magnet and a metal ap- plicator to gain up to three times more surface application in compar- ison to a standard roll-on. Aquaporin eye care by Eucérin is packaged in a tube with a metal tip to create a re- freshing effect and unclog the eye contour area. Estée Lauder designed a case for a liquid foundation which delivers the right dose for on-the-go makeup by pressing a button. The makeup pen by Adorn analyses the user’s skin tone thanks to a 3D Reinventing natural gestures Markets | Along with the cosmetics industry, the cosmetics packaging industry is thriving and going strong with innovative application forms and customisation. GLOBAL COSMETICS MARKET AT A GLANCE The global cosmetics market is estimated1 at €198 billion, with the USA accounting for €49 billion, Europe €69 billion, China €32 billion, Japan €18 billion, Brazil €16 billion, and India and Korea €7 billion each. With the exception of 2009, this market is relatively stable, with AAGR* at around 3.8% for the past 10 years. In terms of categories, this market is divided2 into skin products (35%), hair products (23%), make-up (17%), fragrances (13%), hygiene 11% and others. With a global market estimated3 at €7.7 billion in 2013 (2.3% of the market) and growing at a rate of 10%, organic and nat- ural products could reach €12.6 billion in 2020. * annual average growth rate 1. Source: Cosmetic Europe 2. Source: Consulytancy.uk 3. Source: www.cosmebio.org/uploads/fichier/document/0/0/2/ les-derniers-donnes-du-march-octobre-2015.pdf N N PACKAGING www.cossma.com l 35 COS1611_35_PackTrends.indd 35 27.10.16 16:50 COS1611_35_PackTrends.indd 3527.10.1616:50

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