Cossma1611_GB

photos: Cosmogen, Geka, HCT, Heinz Glas, Neopac, Quadpack, Tesem (leadphoto) ments, with a palette of sea grey- blue, watery silver and natural sand tones. The Havana trend is sultry, heavy, heirloom-inspired, and influ- enced by the architecture of the tropics. Soul Power pays attention to the senses, using natural ingredients for the mind and soul. By Contrast experiments with colours and tex- tures. www.quadpack.com HTC has taken note of the beauty benefits of magnetic therapy and hence produced Magnetic Therapy, a filament brush that harnesses the beneficial powers of magnetic fields. The theory is that hemoglobin in the blood contains iron, so a magnetic field will attract that iron and draw it to the skin. The increased blood flow brings more nutrients and oxy- gen to the skin, decreases inflamma- tion and removes cellular debris so that skin repair can take place more rapidly. www.hctpackaging.com With its flexible and generous shape, a new Topline silicone applicator al- lows the consumer to use the same application methods as her beauti- cian in the comfort of her own home: the formula is applied homogenous- ly to specific areas of the face with- out using the fingers. This tool is easy to clean and dries quickly, mak- ing it ideal for using several different products within a single pampering session. www.groupetexen.fr Enhanced perfume packaging Pochet du Courval’s fragrance bottle Bad for Diesel features fine engrav- ing and details on the glass surface, resulting from a specific process of mould treatment. The matt black metallisation finish from Solev rein- forces the visual illusion of leather. The precise laser cutting contributes to magnifying the name and lighting up the whole bottle. Pochet du Courval lacquered the curves of Carolina Herrera’s Good Girl Fragrance in a midnight blue colour. The bottles were then silk- screen-printed and hot-stamped in gold. The multi-material spray cap of the 80ml bottle developed by uct not only makes the product look luxurious but feel luxurious as well. www.hourglasscosmetics.com Geka presented its new collection Blaze of Glory, dedicated to one of the trends for Autumn/Winter 2017/18. The brand-new curved brush CurlQueen gives lashes swing and volume. Due to the EOS 2K fibre with its stiffer core and softer ex- terior, surface clumps have no chance. The cigar-shaped packaging has an overall sleeve decoration with a gradual metallic effect. SoftS- ecret, a moulded brush, is produced using the patented Sandwich pro- cess: two different plastic materials create a stable core with extremely soft bristles. Thanks to the harder, colourful brush core, the lashes are precisely lifted and separated, while the transparent, very soft bristles reach the finest lashes. Bristles at the tip of the brush even reach the tini- est hairs in the corner of the eyes as well as the bottom lashes. The appli- cator BeautyStylist allows users to create thin and thick lines thanks to its special design. It is hidden within the squared heavy-wall packaging AmazingRuby which features the company’s patented click-close sys- tem. The slight radius at the edges of this pack improves hot foil decora- tion and allows to print a cheater band, although this would not be necessary due to its high neck and inside headspace. The new eyeliner PrecisionLiner consists of 19 delicate micro-bristles which do not spread. Longer bristles in the middle and shorter ones on the outside conjure up precise lines. www.geka-world.com Cosmogen’s Shake’n Powder was chosen by Clarins for its Skin Illusion Foundation Powder Free. Cosmogen specifically developed a cap and a single brush: an applicator brush with extremely soft fibres for a gentle application. Retractable and compact, it fits easily in the cap thanks to a magnetised technical feature. www.cosmogen.fr Quadpack’s aqueous and pearles- cent, smooth and rough Coastline trend embodies sand and sea ele- fea- a or with steel part tru- can mas- The rod- s is- ws. Cosmogen: Due to a magnetised feature, the retractable applicator fits easily in the cap HCT: Mascara in a glass bottle with a separate application wand Geka: The harder, colour- ful brush core separates the lashes, while the transparent soft bristles reach the finest lashes Heinz Glas: The bottle’s opening can be filled with the cap PACKAGING www.cossma.com l 45 COS1611_44_LuxePack_Nachlese.indd 45 27.10.16 08:08 COS1611_44_LuxePack_Nachlese.indd 4527.10.1608:08

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