Cossma1611_GB

photos: Cosnova, Nina Buday, Shutterstock.com What makes it different from the other two brands? While Essence has a strong trend-orientation that appeals to the inner girl in every woman and is especially popular with young customers and first-time cosmet- ics users, Catrice incorporates the international fashion and design trends in its high-quality formu- las and stylish packaging. L.O.V, on the other hand, implements oods im- able in- and has are ons ers. rod- duct arly hen edi- Ca- eau- mar- a to tion met- ated market, another brand certainly intensifies the competition. How- ever, the cosmetics market also thrives on the diversity, variety and the individuality of each brand and products on offer. Following a thorough analysis, we identified a new interesting field for us: the mass cosmetics market in the up- per price segment. In addition, we found that consumers and their needs have changed within the past few years. Femininity and strength complement each other these days and female consumers are consciously living and display- ing these characteristics. Could you please describe the main idea of the new brand? Our new brand L.O.V celebrates modern femininity in all its fac- ets: strong and sensual, confident and sensitive, opulent and DOWNLOADS Additional information at www.cossma.com/qr00147 Your access codes for November: User name: cossma11 Password: derma grounded. Sensuality and haptics are the elementary product attrib- utes that the new brand imple- ments throughout all of the product categories. We offer an extensive range of high-quality products in the area of decorative cosmetics. The new brand meets the quality and design demands of a premium brand, while being available in select drugstores at an attractive average price of ap- proximately EUR 8.50. PERSONALITIES & PROFILES www.cossma.com l 55 “We now serve the mass cosmetics market in the upper price segment” Nadine Langen, Director Product Marketing & Trade Marketing L.O.V COS1611_54_INT_Cosnova.indd 55 27.10.16 07:39 COS1611_54_INT_Cosnova.indd 5527.10.1607:39

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