Cossma1611_GB

photo: Lancôme the brand’s rose logo, which is inte- grated into the sleeve by a plastic in- sert containing the opening mecha- nism. Combining the prestigious appearance of the new lipstick and its user experience with the “push to open” technique truly adds new novelty of a lipstick whose original version was launched more than a quarter of a century ago. Lisa Eldridge, Makeup Creative Di- rector, has thoroughly reworked the colours and the textures. This means that every single colour reflects her sense of inspiration and expertise. There is a choice of 39 alluring col- ours. Some of them are creamy, some are shiny and others are matt. Nine colours are available only at the counter. So no matter what the occasion might be, a choice of 39 colours should suffice. www.lancome.de AM modern consumers seek constantly to vary the daily makeup routine. Seidel, the company behind the development of this click-opening, worked for some time to perfect the elegant lipstick sleeve with its high- ly-sophisticated inner workings. The sleeve is made from black ano- dised aluminium. The logo is exe- cuted using a new decoration tech- nology invented by the company. In addition, the company topped off the lipstick with a sophisticated opening mechanism for a smart opening gesture. The lipstick is re- leased by pressing the button with I t’s a lipstick which has turned into a classic since its launch in 1990: L’Absolu Rouge by Lancôme. Its luxurious look turns it into an es- sential designer piece in every hand- bag. In accordance with the belief of Lancôme’s founder Armand Petit- jean, this lipstick has now been re- invented 25 years after its creation. At first sight, it just looks like any other luxurious, elegant lipstick. However, the main highlight of this relaunch is the innovative design with the click-opening. The new opening mechanism intro- duces a new gesture, something The classic: with a brand- new click Packaging | It looks just like any other sophisticated lipstick. But the reinvention of Lancôme’s L’Absolu Rouge shines through in its intricate click-opening. Star OF THE Month BACKGROUND 30 l COSSMA 11 I 2016 www.cossma.com COS1611_30_StarOfMonth.indd 30 27.10.16 00:14 COS1611_30_StarOfMonth.indd 3027.10.1600:14

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