Cossma1611_GB

with modern fast-paced lifestyles in mind, such as the Urban Cos- metics Make-up Remover Flash Edition micellar cleansing tow- elettes for sensitive skin, made from 100% natural fibres. • La Roche-Posay Redermic R is designed to provide resurfacing, anti-ageing care dedicated to sen- sitive skin and inspired by derma- tology. The line is formulated with retinol and is designed to as- sist with skin problems including accentuated wrinkles, grey and irregular skin tone and environ- mental ageing from external fac- tors such as sun exposure, pollu- tion or tobacco. It is developed for people intolerant to nickel and is suitable for all skin types, hav- ing been tested in extreme condi- tions, including urban environ- ments with pollution and sun exposure, as well as on sensitive skin. A transition from skin care to colour cosmetics Dermatologist-recommended brands have some of the most loyal purchasers across the skin care market, due to a consumer belief that the products are effec- tive and safe for the skin. As a re- sult, Mintel notes that skin care claims are rapidly becoming a key, sometimes essential, talking point amongst many colour cos- metic products. “Users of facial skin and body dermocosmetics will be keen to use colour cos- metics with similar benefits,” maintains Tyrrell. “Younger con- sumers in particular look for mul- tipurpose products that can save them time.” Mintel has seen dermocosmetic brands expand their product ranges to feature colour cosmet- ics with skin health or dermocos- metic benefits, such as anti-in- flammation, redness reduction or anti-ageing. They also include product-tested claims associated with dermocosmetic products, such as for sensitive skin, derma- tologically tested and free-from claims concerning parabens and fragrance. For example, La Ro- che-Posay Toleriane Teint Ul- tra-Workable Fluid Corrective Foundation, SPF 25, is formulated with a new patented texturising agent that easily glides onto intol- erant skin for a natural makeup result for long-lasting comfort. “Dermocosmetic brands have successfully used this strategy, proving that it can transition equally well to colour cosmetics,” affirms Tyrell. The future of dermocosmetics looks healthy, with anticipated growth rates of between 4–5% annually. Changes to the way drugs can be sold throughout Eu- rope, accompanied by a real transformation of pharmacy, has given impetus to the category over the last 15 years. According to Butault, it is an industry that primarily allows the pharmacist to complete and diversify its product offering – as an addition to a medical prescription, or as a stand-alone dependent on the need of the consumer. “Today this segment has become a must in pharmacy,” she maintains. □ * Mintel will present at next year’s In-Cosmetics Marketing Trends presentations in London, which takes place 4-6 April. Further information at www.in-cosmetics.com which is clinically proven to soothe irritated skin. It is a multi- purpose product for use on puffy eyelids, as a makeup remover, to brighten skin tone and help soothe and calm redness, sun- burn and skin irritation. Next is Avène Cicalfate, a restorative skin cream clinically proven to accel- erate the recovery process and maintain an optimal healing envi- ronment. It helps to reduce the appearance of scarring and can be used by adults, children and infants. The third biggest seller is Skin Recovery Cream, which is a sterile cosmetic cream formulat- ed with a minimum of ingredients and containing only the essential actives for the most sensitive skins and no preservatives. New dermocosmetic ranges According to Mintel’s GNPD, these dermocosmetic ranges are new: • German company InnoBeauty manufactures the DMC Dermo Cosmetics range that has been developed with the latest advanc- es in dermocosmetic research and scientifically-proven active ingre- dient concentrations. The derma- tologically-tested products are free from traditional preserva- tives and are presented in hygien- ic packaging. New to the range last year was the moisturising se- rum Ultra Feuchtigkeit, contain- ing a hyaluron complex and de- signed to moisturise the skin and retain moisture for a smooth, well-groomed feeling. • Comodynes is a dermocosmet- ic company created and devel- oped with the quality, safety and tolerance guaranteed by Dermo- farm Labs. Products are designed Consumer interest in benefit-driven products has increased globally BRANDS that work with dermatologists will generate greater consumer interest Users of dermo- cosmetics will be keen to use colour cosmetics with similar benefits The brand’s overall bestseller is a multi-purpose spray “More and more concern about long-term effects on skin health” Martine Butault, International Press Relation Manager GO FUTURE: COSMECEUTICALS 18 l COSSMA 11 I 2016 www.cossma.com COS1611_16_Imogen.indd 18 26.10.16 23:21 COS1611_16_Imogen.indd 1826.10.1623:21

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