Cossma1611_GB

photos: Kurz, Quadpack, Texen, Thinfilms, Toly, Virospack, VM France, I am Kulz (lead), Shutterstock.com cosm rect con whe go. lear com can a cu www.t VM buil Wi-F pers (vid the nav the two allo mounted in the lid that plays video and comes with a play/stop switch and volume control. The products are nestled in black foam. The video features the two It Girls, Kendall Jenner and Irene Kim, and high- lights the makeup range. The coffret allows a fun and interactive discov- ery of the new makeup collection. www.knollpack.com The German retailer Lidl has debuted the smartphone app Cien APPeal in Italy devoted to its Cien private label beauty range. The app has two sep- arate content areas. Beauty Case provides information on the entire 200-odd items in the Cien range, plus beauty tips and advice from Italian cosmetics blogger Chiara Fac- chetti. The Beauty Test area allows users to share their preferred prod- uct via social media networks. www.lidl.co.uk, Source: Plma Thinfilm Electronics’ NFC solution bridges the gap between the physi- cal and digital world. With the tap of a mobile phone to an NFC tag on a The lighting effect can now even be activated without the usual sensors, upon request. The customer ap- proaches the shelf and the packag- ing lights up, providing an increase in attention to the brand, which is priceless. Karl Knauer and Inuru both have many years of experience in printed electronics in paper and packaging. Inuru has further ad- vanced the printing of OLEDs in re- cent years and is now maturing the industrial application in large pro- ductions step by step. In comparison to electroluminescence, OLEDs are 100–500 times brighter, but only re- quire a fraction of the energy, are ul- trathin, flexible and low-cost in their manufacture. www.karlknauer.de To introduce the new Estée Lauder makeup collection Estée Edit, Knoll Prestige Packaging designed a pres- entation kit, which includes both beauty products and video. Made of board and wrapped with cobalt blue printed paper, the coffret has an LCD F avini’s security feature Se- cure-Nanolock is a solution for brand protection. It consists of a special hologram with an incor- porated code measuring less than 500 μm on each side. The code’s ho- lographic pattern includes a hidden message that can be read by com- puter or smartphone. To ensure both a high security level and a good usa- bility, a special mobile app or a ded- icated software, along with a mag- nifying glass, are required to read and decode the hidden message. Se- cure-Nanolock technology incorpo- rates a security feature into the holo- gram and provides a tracking system for both consumer goods and docu- ments. This system allows an instant verification of the holograms, along with conveying the message. www.favini.com According to Karl Knauer, in the fu- ture, packaging, displays, POS mate- rials, advertising means and even bottle labels can be equipped with animated pictures, logos and texts. Digital Ideas & more Packaging | From innovative digital approaches, smarter packaging solutions and applications, to ever-more sophisti- cated dispensing sytems – the future for intelligent packaging looks bright. Thinf VM F SPOTLIGHT: SMART PACKAGING 32 l COSSMA 11 I 2016 COS1611_32_SmartPack.indd 32 27.10.16 08:10 COS1611_32_SmartPack.indd 3227.10.1608:10

Pages Overview