Cossma1611_GB

photos: Cosnova, Nina Buday, Shutterstock.com Colour cosmetics reinvented Interview | Nadine Langen from Cosnova explains why changed consumer needs have created room for a new mass market colour cosmetics brand in the upper price segment. coverage, often with an ombré effect. Liquid lipsticks are also a hot topic – it’s all about intensive shine, bold colours and a glossy varnish effect here. As for the face category, the contouring trend is still relevant. New this year is strobing, the highlighting trend. In this case, highlighter is used to sculpt the facial features and create a gorgeous glow. Col- our correcting is also a big thing this year; this trend is based on the circle of colour, which means that there is a corresponding col- our to cancel out each problem area. Red areas of skin, for exam- ple, are neutralised and covered with green concealer while dark circles disappear with pink con- cealer – a subtle kind of contour- ing. In 2016, the eyebrows are either emphasised naturally or given a bold look for statement brows. If you look at consumer goods overall, individuality is more im- portant than ever: unmistakable product designs, unique and in- tensive caring ingredients, and new colours that the world has never seen before. There are more and more collaborations with designers and influencers. This can refer to individual prod- ucts, but also to entire product ranges, which are particularly popular with consumers when they are offered as a limited edi- tion (e.g. Kaviar Gauche for Ca- trice and Essence Bloggers’ Beau- ty Secrets). Despite a fairly saturated mar- ket, what gave you the idea to create a new brand in addition to Essence and Catrice? Due to the high number of cosmet- ics brands in an already saturated COSSMA: What are currently the most striking trends in col- our cosmetics? Nadine Langen, Director Product Marketing & Trade Marketing L.O.V, Cosnova: It is particularly the face and lip categories which are currently strong, trend-driven growth markets. In the field of lips, we are witnessing the trend towards matte lip products as well as dark colours with a high mar inte ever thriv and and thor new mas per foun need past stre thes are c ing Cou mai Our mod ets: and The classic black de- sign with rounded edges is inspired by the feminine curves of a woman MAGNETIC CAPS are known from the premium segment PERSONALITIES & PROFILES 54 l COSSMA 11 I 2016 Interview partner: Nadine Langen, Director Prod- uct Marketing & Trade Marketing L.O.V, Cosnova, Sulzbach Germany n.langen@cosnova.com www.cosnova.com N N COS1611_54_INT_Cosnova.indd 54 27.10.16 07:39 COS1611_54_INT_Cosnova.indd 5427.10.1607:39

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