Cossma1611_GB

photo: Aerobal ox). unca rkey rod- nder been ddle rica. d its more ping the now of a the investments in machinery as well. This makes the can more cost-effective and leads to a re- duced ecological footprint, due to less energy consumption and lower CO2 emissions, and im- proves mechanical product stand- ards. First half of 2016 with stable growth In the first half of the year, the member companies of Aerobal boosted output of aluminium aer- osol cans by 4.5%, compared with the corresponding period last year, to about 2.9 billion cans. The association’s member companies account for about 70% of the world’s production of aluminium aerosol cans. The positive performance of the aluminium aerosol can is primar- ily attributable to solid growth in the North and South American markets, which have recovered again from a small dip in 2015. User markets in Asia were very robust and tended to be on the positive side, and despite the complicated and difficult eco- nomic environment in the Middle East, the markets there were also surprisingly stable and reported slight growth as well. In contrast, shipments in the largely-saturat- ed European market stagnated in the first half of the year. The reasons for this very positive development of aluminium cans as a whole is due to the strong performance of certain products and fields of application. Who were the growth drivers? Drivers for the gratifying growth globally were primarily deodor- ants, which have shown impres- sive growth for years. However, other products from the cosmetic sector, like dry shampoos or shower foams, are enjoying ev- er-greater popularity worldwide, too. In both the cosmetics and pharma sectors, there are a whole range of hidden marketing oppor- tunities for aluminium aerosol cans, thanks to aluminium’s spe- cial material properties. This is bound to open up market poten- tial in future. Source: Aerobal □ heart with the brand name ‘She’ printed in the centre. The brand name is also printed on the back of the can in embossing that runs all around the body: a really suc- cessful example of anti-counter- feiting by design. The interplay of shape and print provides a new look and the colouring of the rest of the can is a real eye-catcher. Winner in the category prototypes A can from German manufacturer Tubex that goes under the name Purity was the winner in the pro- totypes category. With this can, the company presented the first aluminium aerosol can without the inside and outside lacquering that such cans have always re- quired for the shaping process previously. The manufacturing process has been altered in such a way that it is now possible to completely forego this lacquer- ing. According to the manufactur- er, it is even possible to further optimise some of the can’s me- chanical properties at the same time, thus achieving a higher burst pressure. The can’s concept of waiving internal or external lacquering shortens the produc- tion process and therefore lowers SUSTAINABILITY is currently right at the top of the brand owners’ agenda DEODORANTS have been growth drivers for years The aerosol com- petition indicates where packaging is heading Cost-effective solution with improved environmental performance PACKAGING www.cossma.com l 49 Counterfeiting is a major problem facing international brand manufacturers WHO SELECTED THIS YEAR’S WINNERS? For the World Aluminium Aerosol Can Award 2016, Aerobal’s* com- petition to find this year’s best aluminium aerosol cans, entries from all over the world were invited. The association’s member companies account for about 70% of all aluminium aerosol cans produced world- wide. The panel of experts comprised journalists from well-known inter- national packaging and can magazines, such as Angelika Meiss, sen- ior editor of COSSMA magazine. * International Organisation of Aluminium Aerosol Container Manufacturers N N COS1611_48_CanofYear.indd 49 26.10.16 23:44 COS1611_48_CanofYear.indd 4926.10.1623:44

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