Cossma1611_GB

photos: Kurz, Quadpack, Texen, Thinfilms, Toly, Virospack, VM France, I am Kulz (lead), Shutterstock.com support, or the premium customer application is for brands that give the box to premium customers. This will allow the brand to keep a con- stant link strengthening the brand attachment and the customer loyal- ty. Tutorials can be available on the screen for the client. www.vmfrance.net Smart packaging solutions Alliora Coffrets’ Pop Up Box is made of the same quality of compact card as traditional set-up boxes. Its base is delivered flat, tucked inside the lid with side reinforcements, tissue pa- per and a ribbon. The box is easy to store, quick to assemble and has a premium appearance. www.ileos.com Leonhard Kurz’s latest examples of high-speed decoration uses Inline Foiling, a process that can conjure brilliant metallic effects onto glass and plastic containers. Inspiring overprinted metallic designs for pa- per and card stock can be produced using the cold foil transfer technolo- gy. A special highlight is the Foil on Fabric series, comprising flacons and bottles that have been covered with foil-finished and overprinted materials. www.kurz.de Neopac The applicators Stylo Pipette and Stylo Liner are protected with a cone-shaped protective cap. In addi- tion, thanks to the attractive and pleasant-to-touch on/off rotating ring with arrow pictogram, the con- cosmetic jar or bottle, there is a di- rect line of communication between consumers and beauty products, whether on the store shelf or on the go. At the point of sale, consumers learn about product ingredients or complementary products. Brands can create a “Try-it-On” app to guide a customer through the journey. www.thinfilm.no VM France’s connected box has a built-in 10-inch screen connected to Wi-Fi and allowing a brand to send personalised, targeted information (video, photo, text) to the owner of the box in real time, to follow the navigation of the owner and analyse the field feedback. The box can have two applications; a retail application allows the box to be used like a sale ideo itch ucts deo dall igh- ffret cov- n. uted al in abel sep- Case ntire nge, rom Fac- ows rod- tion hysi- p of on a s Kurz: High-speed decoration for metallic effects on glass and plastic containers Thinfilm: For a direct line of communication between consumers and beauty products VM France’s connected box has a built-in 10-inch screen for personalised information Neopac: Precise applications for liquids and creams SPOTLIGHT: SMART PACKAGING www.cossma.com l 33 COS1611_32_SmartPack.indd 33 27.10.16 08:10 COS1611_32_SmartPack.indd 3327.10.1608:10

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