Cossma1607-08_GB

photo: Alvibone, Shutterstock.com A number of papers present- ed at this year’s Market- ing Trends Presentations at In-Cosmetics in Paris explored how new technology, product concepts and formulations are shaping the global cosmetics and toiletries in- dustry. They were enhanced by a brand new Sensory Bar which pro- vided visitors with the means to test innovative textures and sensations. David Tyrell, global skin care ana- lyst from Mintel, spoke about trends that will influence the future of beauty. Mintel’s research has shown that consumers are interested in connectivity, with 48% of UK con- sumers interested in an app to track changes in their skin or moles. Augmented Human is the trend that will evolve from this and there are already products on the market de- signed to collect data from skin and the surroundings, such as BIA Skin Analysis. The future will be likely to feature 3D photos and close-ups of skin and hair so consumers can track the performance of products. Gastronomia goes beyond an inter- est in natural ingredients as consum- ers become more involved in the creation of beauty products. Mintel’s data confirms that 48% of Italian and Spanish consumers buy natural and organic personal care products because they believe they are better for their health. MKS in China and PNC International in South Korea have developed hydrogel mask ma- chines for home use; these blend fruit and vegetable juices, natural thickeners, creams and serums to create a personalised face mask. Taking masks to the next level Events | Innovations such as a new approach to facial masks were under the spotlight at this year’s In-Cosmetics in Paris. So were groundbreaking formulations as Imogen Matthews points out. AUTHOR: Imogen Matthews Consultant to In-Cosmetics Oxford Great Britain Wat xury they prod ence cou with whi less Pow to c els w ener thei of U ene part spor led t of p befo post wid agno The tran as a help vice stric deve inte into tori stor expi form The tabl Bea men desi onli skin ucts app vers by t mon time ing. vise help clut mea elas bea prod BACKGROUND 46  l  COSSMA 7–8 I 2016 COS1607_46_Imogen_Sensory.indd 46 26.07.16 07:33 COS1607_46_Imogen_Sensory.indd 4626.07.1607:33

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