Cossma1607-08_GB

photos: Jag cz, Leah-Anne Thompson, Filipe Frazao, Shutterstock.com ava mee inpu quir next Exc ­ opp Fuc ride inte is th dep tion high performance is to use certified organic active ingredients. When se­ lecting these actives, it is important to make sure they have suitable effi­ cacy data. Thus formulas can be ­ created which do not only exceed consumer expectations on perfor­ mance from a certified organic prod­ uct but also enable brand owners to make compelling marketing claims that really help to stand out in a crowded marketplace. It is true that the current choice of certified organic active ingredients is still somewhat limited, however I will point out exciting offerings F ormulating certified organic products comes with a unique set of challenges. You are re­ stricted not only on the inputs of essential ingredients to achieve the required aesthetic and stability as­ pects, but also on the types of ma­ terials that can be used. If you want to create high performing certified organic products the challenges re­ lated to both input and stability are certainly increased. The best way to achieve the ex­ tremely high input of certified organ­ ic ingredients required for a certified organic product whilst ensuring The ingredients market is turning greener Green Ingredients| Formulating organic products is a challenge. Belinda Carli from the IPCS*, ­ however, explains how to find easy solu- tions with an ever increasing choice of ‘green’ ­ ingredients. AUTHOR: Belinda Carli Director of the Institute of Personal Care Science (IPCS*) belinda@personalcarescience.com.au www.personalcarescience.com.au The o GO FUTURE: NATURAL COSMETICS 12  l  COSSMA 7–8 I 2016 www.cossma.com Cosphatec_Cossma COS1607_12_Carli_Natural.indd 12 26.07.16 12:16 COS1607_12_Carli_Natural.indd 1226.07.1612:16

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