Cossma1607-08_GB

photo: Cosmetic Kitchen, Bademeisterei para ents may mor real love and med tion gred harm nich lead gree Con crea and for b market. This market segment in ­ Germany generated more than EUR 1 billion in 2015. Consumers de- mand eco-friendly products and pre- fer their own brands – not those of their parents’ generation. Globally, this sector is one of the fastest-grow- ing in skin care. According to Organ- ic Monitor the global market for nat- ural and organic cosmetics was estimated at about USD 12.6 billion in 2015. Today’s generation of conscious consumers have access to much more information about products and brands than even a couple of years ago. Consumers are concerned about cosmetic ingredients (such as T he penetration of natural and organic cosmetics has been increasing despite the satu- ration of the cosmetics market, ac- cording to the market research joint venture of Naturkos­ metik Verlag, IRI and GfK, who have been monitoring the latest developments in the Ger- man natural and organic cosmetics market for the past 10 years. Value-orientated consumers are transforming the markets of FMCG. The flexible young Generation Y, the generation of people born during the 1980s and early 1990s, is also chang- ing the cosmetics market. One of the results is the growth of the natural and organic cosmetics AUTHORS: Beate Vogel, Trend Scout and Junior Consultant Elfriede Dambacher, Owner and CEO ­ Naturkosmetik Verlag, organiser of the Inter­ national Natural and Organic Cosmetics ­ Conference, held in Berlin on September 27-28 b.vogel@naturkosmetik-verlag.de e.dambacher@naturkosmetik-verlag.de www.naturkosmetik-branchenkongress.de GO FUTURE: NATURAL COSMETICS 22  l  COSSMA 7–8 I 2016 COS1607_22_VogelDambacher.indd 22 25.07.16 15:23 COS1607_22_VogelDambacher.indd 2225.07.1615:23

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