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photo: Cosmetic Kitchen, Bademeisterei tinct values that are credible and transparent. Reliable stagers are those that unite values that have been considered impossible to unite: freedom and commitment, pleasure and responsibility, local values and internationality, tradition and inno- vation, self-staging and social re- sponsibility, organic cosmetics and high-tech cosmetics. Health and eth- ical aspects are now more impor- tant. The latest product trends At this year’s Vivaness, the trade show for natural and organic cos- metics in Nuremberg, we discovered newcomer brands as well as classic organic brands tailoring their prod- ucts to the following trends. Water-saving products: Water is be- coming one of the most wanted ele- ments in the world. Thus, products which save water whenever possible are really eco-friendly. Adding water only when it is truly needed is one of the latest trends in cosmetics in gen- eral. The products Secrets des Fées, Kneipp Enzymmaske, Khadi’ Herbal Hair Wash Powder, and the brand Stop The Water While Using Me are examples of this trend. Ethical and ecological correctness: Products with natural and organic ingredients and fair trade seals pro- vide consumers with a first impres- parabens, endocrine active ingredi- ents and silicones) some of which may be harmful to their health. It is more a question of perception than reality. Better-educated consumers love sharing their own experiences and making suggestions via social media. They share a lot of informa- tion, they decide to avoid certain in- gredients and brands they esteem harmful and are looking for new niche brands they can trust. This leads to the cosmetic market turning greener. Consumers today assess brands in- creasingly by their ethical behaviour and sustainability. They are looking for brands and companies with dis- t in EUR de- pre- e of ally, ow- gan- nat- was lion ous uch ucts e of ned h as Moving into the spotlight: DIY cosmetics Product development| Making one’s own cosmetics? Yes, this is one of the latest trends in natural cosmetics; beyond this, what’s turning the cosmetics market greener? GO FUTURE: NATURAL COSMETICS www.cossma.com  l  23 DOWNLOADS Additional information at www.cossma.com/qr00118 Your access codes for July/August: User name: cossma8 Password: nature COS1607_22_VogelDambacher.indd 23 25.07.16 15:23 COS1607_22_VogelDambacher.indd 2325.07.1615:23

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