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photos: Mintel signed to deliver a blushing glow and a mood-boosting effect. The blendable blushing powder features a mix of blushing tones, creates a healthy glow, and contains reflec- tive pearls to provide a soft irides- cence to highlight, contour and add radiance to cheeks. The formula is also infused with Happy Boost Blend, featuring the natural plant ex- tracts Happy Skin and Euphoryl, which have been shown to promote a feeling of happiness by mimicking the effect of endorphins and helping protect skin from environmental stress. The product’s sweet scent of violet provides a feeling of joy. □ * according to Mintel’s Global New Product Database (GNPD) Additional information can be found on the Internet – see download panel ­ daily dirt and toxins, while protect- ing from free radicals and environ- mental stresses and giving skin a glow. The formula features kale, with one of the highest concentra- tions of antioxidants, phytonutri- ents, vitamins A, C, E and K; spin- ach, rich in antioxidants, vitamins B, C and E and omega 3 fatty acids; green tea, rich in cell-renewing anti- oxidants, as well as polyphenols to prevent the effects of UV radiation; aloe vera; vitamin A that helps re- build skin’s tissue on the molecular level; vitamin C for the natural pro- duction of collagen; vitamin E, to keep skin glowing; hydrating vita- min B5 that stimulates skin’s healing process, improves skin’s texture and elasticity; alfalfa, rich in vitamins and minerals, with antioxidants and anti-inflammatory properties, and with a highly concentrated dose of chlorophyll that gives the product its colour; as well as chamomile. Foaming shower oil Jãsön’s Nourishing Shea Butter Foaming Shower Oil is designed to soothe problem skin. The indulgent shower oil is said to instantly trans- form into a cleansing foam when it comes into contact with water. Its blend of botanical oils is said to lift away impurities and help improve skin’s moisture retention, while shea butter calms irritated, problem skin, leaving it smooth and with a subtle scent of shea butter and hon- ey. The biodegradable formula leaves no oily residue. Glow and mood boosting blush Physicians’ Formula Happy Booster Glow & Mood Boosting Blush is de- N atural and organic person- al care brands offer a varie- ty of options that are largely appealing, though Mintel’s research sees consumers expressing some confusion due to the prevalence of natural claims, limited regulations, and a less than clear category defi- nition. Nevertheless, consumers are concerned about green issues and aspire to live a healthier lifestyle. Natural and organic personal care brands that are accessible and offer transparent benefits will stand to see the most success. Below is a selection of the latest ­ natural skin care products as high- lighted on Mintel’s GNPD. Age prevention cleanser YTTP Youth to the People aims to ­ apply the benefits of superfoods in an age-prevention hand-bottled skin care line. Age Prevention Cleanser is described as a nutrient-rich, non-dry- ing all-natural gel cleanser designed to help balance skin and remove Product development | Emmanuelle Moeglin from Mintel has selected natural cosmetics products which are following the lead of current major trends, as well as some more unusual recent launches. AUTHOR: Emmanuelle Moeglin, Global Fragrance and Colour Cosmetics Analyst Mintel, London, Great Britain www.mintel.com JĀSÖN Botanical oils improvess- kin’s moisture retention YTTP Nutrient anti-ageing cleanser PHYSICIANS For a mood-boosting effect GO FUTURE: NATURAL COSMETICS 26  l  COSSMA 7–8 I 2016 www.cossma.com DOWNLOADS Additional information at www.cossma.com/qr00119 Your access codes for July/August: User name: cossma8 Password: nature COS1607_26_Mintel.indd 26 25.07.16 16:02 COS1607_26_Mintel.indd 2625.07.1616:02

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