Cossma1607-08_GB

photos: Tristan Roesler Cosmetic Kitchen, Bademeisterei products contain. The growing number of new brands and con- cepts in this field responds to even more needs: the aim to cre- ate one’s own products, to pam- per oneself without spending huge amounts of money, and last but not least, to be able to decide which ingredients are used in one’s beauty products and which aren’t. One prominent example in certified cosmetics for this trend is the Bademeisterei’s line Cos- metic Kitchen. Vegan cosmetics: Animal welfare is a strong buying motive. This is why it is not surprising that the vegan trend is influencing the cosmetics market. Vegan cosmet- ics are important to vegans, as they have distinct standards con- cerning the products;at the same time, it is important to point out that vegan does not necessarily mean natural. The fundamental idea of skin care without animal substances means that vegan products may also contain syn- thetic ingredients. A new trend is that the first brands of natural, certified vegan care products for pets are being launched, e.g. i+m, Yeauty and HautTatsachen. In order to ensure further long- term growth, one important ap- proach is the crosslinking of ­ values, e.g. luxury and ethic as- pects, organics cosmetics and high-tec skin care. Natural and organic cosmetics are changing the traditional cosmetics market, too, which as a consequence is becoming greener. According to their personal preferences, con- sumers decide on the degree of luxury, function and type of or- ganic ingredients they want. However, the focal point is not to address individual values, but to combine them. Sustainability by itself is not important – conveni- ence is on the forefront as well. Is the product easy to use? Do enough stores offer the product so that it is easy to find, or is it a challenge to get hold of it? One of the future challenges is to combine values that used to be considered incombinable. As this is something today’s consumers expect, meeting this challenge will definitely be gaining in im- portance over the next 10 years. Source: The Annual Report of the Natural & Organic Cosmetics Market Germany is published by theconsultingcompanyNaturkos- metik Konzepte, in cooperation with the leading market research- ers GfK Panel Services Germany, IMS Health, IRI Information Re- sources Germany and BioVista.□ A chart with the development of the German natural and organic cosmetics market plus the website links mentioned can be found on the Internet – see download panel sion that conveys the products’ safety. Some prominent examples include Fair Squared and Elewa. Organic follows design: On the other side, newcomer brands are targeting the flexible Generation Y with urban-designed modern products. The most striking ex- amples in this field are Plaine, Brooklyn Soap, and PonyHütchen. Detox concepts: Health as one of the leading values currently in- creases the demand for detox skin care products. In the catego- ry of natural and organic cosmet- ics, there are a number of new products based on clay and effec- tive plant oils, which support the detox effect. The brands Cattier, Teatox, and Emcur Bio Matcha ex- emplify this trend. Regional ingredients and prod- ucts: Niche brands and newcom- er brands from all over the world are flooding their countries’ prod- ucts onto the market. This is turn- ing the idea of ‘fair trade’ into ‘re- al trade.’ Real trade means to produce and export ­ finished products instead of only export- ing raw materials. Brands and products that stand for this trend are Dabba, Aloe Ferox de Ibiza, Bi- ola Korallenalgen and Qmilk. Do it yourself: These products are always fresh and always natural. Kitchen cosmetics is one of the latest trends. It targets consumers who want to know with 100% certainty what ingredients their WORLD MARKET Sales were estimated at about USD 12.6 billion in 2015 GERMANY Natural and organic cosmetics generated more than EUR 1 billion in 2015 Creating one’s own products is gaining in popularity Newcomer brands are targeting the flexible Generation Y with urban-designed ­ products GO FUTURE: NATURAL COSMETICS 24  l  COSSMA 7–8 I 2016 www.cossma.com COS1607_22_VogelDambacher.indd 24 25.07.16 15:23 COS1607_22_VogelDambacher.indd 2425.07.1615:23

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