Cossma 7-8/2013

and can be an effective tool in this respect. When developing new solutions BASF makes the needs of consumers the starting point and aims to develop products and solutions that are of real value for consumers and yield a return to its customers. Its portfolio includes a broad range of naturally-derived, chemically processed ingredients and formulation concepts. In addition, the company offers services from formula- tion to claim and certification support, and also helps when adapting prod- ucts and formulations to local con- sumers’ specific needs. Combining naturalness with mildness Plantacare surfactants, the alkyl polyglucoside range from BASF, pro- vide rinse-off products with the gentle- ness consumers are looking for. They can even improve the appeal of oral care products. In documented tests, they have exhibited good dermal, ocu- lar as well as mucous membrane com- patibility, and provide rich and dense foaming properties. The sugar surfac- tants are made from renewable plant- derived feedstocks such as vegetable oil and starch, and offer a good toxico- logical and ecological profile. They are ultimately biodegradable under aero- bic and anaerobic conditions. They can be recommended for natural cosmet- ics concepts such as NaTrue, Ecocert, BDIH, Cosmos, NPA, NSF-QAI, and COSSMA 7-8I2013 21 Total sales of natural personal care products in Europe, 2006 to 2011 Source: Kline, Natural Personal Care 2011 INGREDIENTS FOCUS: NATURAL COSMETICS FDA GRAS and can also be considered for use in products formulated accord- ing to EU Ecolabel, Nordic Swan and Bra Miljöval standards. Finely dispersed oil for natural skin protection Another ingredient that enables na- ture-based, high-performance rinse-off solutions is Lamesoft OD with the INCI name Coco-Caprylate (and) Lauryl Glucoside (and) Glycerin (and) Polyg- lyceryl-2 Dipolyhydroxystearate (and) Polyglyceryl-3 Diisostearate. The new micro-emulsion is derived exclusively from renewable raw materials. It pro- vides shower products, bath prepara- tions, facial cleansers and liquid soaps, as well as baby wash products, with very finely dispersed oil compo- nents which remain on the skin after washing. Thanks to this oil deposition the product respects the skin barrier, leaves the skin feeling soft and smooth, and is also suited for use in sensitive skin-care products. Thanks to the micro-emulsion, transparent or opaque formulations can be easily pre- pared, and even essential oils can be solubilized. It is also suitable for natu- ral cosmetic standards. Environmentally friendly hair conditioning At the moment, developing natural solutions for the conditioner sector that are both effective and environ- mentally friendly is one of the major formulation challenges in the hair care market. The new, naturally derived con- ditioner compound Plantaquat NC with the INCI name Cetearyl Alcohol (and) Lecithin (and) Sodium Cetearyl Sulfate (and) Vegetable Oil [PCPC] closes this gap. This high-performance compound was specially developed for manufac- Particularly high growth rates for natural personal care products in Brazil Source: Kline, Natural Personal Care 2011 Ute Griesbach Senior Marketing Manager BASF Personal Care Europe Elke Weimann Senior Marketing Manager BASF Personal Care Europe; Sybille Cornelsen Senior Marketing Manager BASF Personal Care Europe; BASF Personal Care and Nutrition GmbH, Monheim, Germany ute.griesbach@basf.com, elke.weimann@basf.com sybille.cornelsen@basf.com, www.personal-care.basf.com www.carecreations.basf.com turing hair conditioning products, par- ticularly those intended to be certified to natural cosmetic standards. The balanced conditioner compound is a combination of an emulsifier, a consis- tency agent and a conditioning agent, and consists solely of renewable and biodegradable raw materials. Compre- hensive performance evaluation, in- cluding salon hair tests, was carried out, showing that the compound offers good hair-conditioning properties, cre- ates volume and protects against hair breakage. In addition to testing the physical properties of this conditioner compound, also half-head tests were carried out on Caucasian and Asian hair, which showed that the ingredient exhibits outstanding sensorial effects on wet hair. To fulfill the standards set by various natural and organic cosmet- ic certification bodies, for example, Ecocert, Cosmos and NaTrue, a non- GMO lecithin was selected for use in Plantaquat NC. Additional information and a selection of formulations can be found on the Internet – see Internet panel References: Datamonitor, Global Beauty Trends: Consumer & Prod- uct Perspectives, in-cosmetics Asia, Bangkok, December 14-16, 2011. Kline & Company, Natural Personal Care - An Overview of the US Market, The Holistic Cosmetic Scientific Sym- posium, St. Paul, MN, March 15, 2011. Fig.: 2 Fig.: 3 Additional information at www.cossma.com/download or you can just scan the QR code! Your access codes for August: User name: cossma8 Password: nature DownloadsDownloads COS1307-8_20_BASF_GB_COS1307-8_14_Plantasense_D 26.07.13 11:29 Seite 21

Cossma 7-8/2013

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