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Cossma1505_GB

58 COSSMA 5I2015 SERVICES Dr. Jeni Thomas, a member of the Pantene Pro-V Hair Research Institute, provides an insight into the latest trends in the field of hair care Plus: +++ Ingredients for high performance hair care products +++ What are the latest product trends in China? +++ Bottles, jars and tottles: the most appealing solutions for enticing products +++ In-Cosmetics 2015 – the most promising product launches +++ PREVIEW June 2015 Product development COSSMA 6/2015 is published on June 2nd , 2015 Focus: Hair care Trend statement Effective ingredients from the sea The demand for cosmetic products based on effective ingredients from the sea has continued to rise steadily in recent years. This is also reflected in the effective ingredients recently in- troduced to the market by our raw material producers. Practically every supplier of raw materials now offers substances of marine origin. There is particular interest in customised com- binations of ingredients which help the skin to help itself. Possible applications involving plant stem cells hold a lot of potential. Such substances can be obtained in environmentally friendly ways. They can signifi- cantly improve the regeneration of the skin’s own cells, and so help keep the skin taut and youthful. But research in this area has been rudimentary so far. Based on the present state of our knowledge, it remains a problem how to direct the activity of stem cells in a systematic way. Moreover, so far only a few exceptionally robust and long-lived plants have been tried as a source of stem cells for use in cosmetic products. The depths of the oceans harbour still un- dreamed-of possibilities, which will have to be investigated in coming years. It is less of a problem to make use of biotechnologically ob- tained extracts with a high content of special ingredients which achieve quite specific effects – like peptides, exopolysaccharides and amino acids. For example, Bio- maris’s Anti-Aging Serum already uses not a pure hyaluron- ic acid, but a hyaluronic acid booster – an effective ingredi- ent derived from the exopolysaccharides of a bacteria strain of laminaria algae, which encourages the skin to form its own hyaluronic acid and is likewise specially equipped to pad out wrinkles. www.biomaris.com Peter Pierron, Head of Product Develop- ment and Produc- tion, Biomaris photo:Biomaris A hyaluronic acid booster based on seaweed encour- ages the forma- tion of hyaluronic acid in the skin and pads out wrinkles photo:Puhhha,Shutterstock.com Constantly seeking new ideas for effective hair care products COS1505_58_Vorschau_COS1409_50_Vorschau_GB 27.04.15 07:59 Seite 58 COS1505_58_Vorschau_COS1409_50_Vorschau_GB 27.04.1507:59 Seite 58

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