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ePaper created 2015-04-29, 11:32:09 | version 1.38.0
The new Gel Nail Polishes from Essence target those who want the advantages of gel nails combined with the convenience of a traditional nail polish applica- tion. In order to avoid the necessity of UV-hardening, a new production techno- logy, combined with a fine-tuned formulation design, obtains a plumpy and glossy appearance comparable to gel nails without using conventional gel polish ingredients. of the Month Star Nail polish Convenient gel nail effect G el nails are made using a gel product that has been hard- ened by curing under an ultravi- MARKETING PRODUCT DEVELOPMENT Do it yourself gel nail effect – without UV light curing and easily removable photos:Essence The new Gel Nail Polishes from Essence target those who want the ad- vantages of gel nails combined with the convenience of traditional nail polish application at home. Combined with the base and top coat, the new polishes offer the follow- ing benefits: They last 60 percent bet- ter, provide good protection against chipping, and a long-lasting gel-shine finish with good coverage due to the new colour technology with ultra-fine pigments. They work without an LED or UV lamp and can easily be removed with conventional nail polish remover. First, the gel nail polish base coat is applied. Then the nails are painted in one of the 46 available gel nail pol- ish colours that can have a gel-shine finish – a matt, satin, jelly or oil-slick finish. Finally, it is sealed with the gel nail polish top coat for an optimized finish. AM olet or LED light. The advantage of gel polish manicures, which are normally applied by trained professionals, is that the polish stays intact on the nail with high shine and no cracking, peel- ing or chipping for at least a couple of weeks. After gel nails experienced a story of success in the professional nail industry, home gel systems were intro- duced. However, very often the gel compositions were not very good, nor were the lights, and the consumers did not know enough. COLORED VISIONS IN PLASTICS www.grafe.com MASTERBATCHES WORLDWIDE Only 2 % of our color masterbatches will make you forget everything you thought you knew about plastics and let your dreams come true. Amazed? Challenge our development team with your ideas! GRAFE – Combining the best. Different. Visit us at COSMETIC BUSINESS hall 4 | booth D06 COS1505_32_Star_COS1409_24_Star_D 27.04.15 07:33 Seite 18 COS1505_32_Star_COS1409_24_Star_D 27.04.1507:33 Seite 18