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The natural and organic cosmetics market is exceeding the billion mark in Germany. What drives the market? With a turnover of more than 1 bil- lion € Germany is the largest market for natural and organic cosmetics in Europe. This market segment which generated an 10% growth in 2014 is characterised by continuously strong demand and wide distribution in all channels, with a potential that is far from being exhausted. In comparison to other European countries, Germany has reached a higher level of maturity. To what do you attribute this devel- opment? For one thing Germany has a long history in the field of natural cosmetics and a large number of pioneer brands. Another factor is that the German drugstores, which are considered to be the prime shopping location for cos- metics and personal care, have been involved since the early stages. Step by step, natural and organic cosmetics were introduced to a wide range of consumers. Why do you think is there such a big demand? Natural and organic cosmetics are not a short-term trend. The segment is profiting from the customers’ desire to avoid certain critical ingredients in cosmetics. And for the past year, mar- ket research has reported that value- oriented consumption is becoming more relevant. This is a trend from which natural and organic cosmetics also benefit. Ethical and ecological issues are becoming increasingly important. With the support of the Vivaness trade show organisers, your publishing company Naturkosmetik Verlag has carried out a trend study about vegan cosmetics. Were there any surprising results? Yes and no. There is a strong corre- lation between nutritional habits and use of cosmetics. Involving over 600 organic consumers, the survey initially showed that 82% of the respondents consider natural and organic cosmet- After the release of the annual Natural Cosmetics Report and the current trend study about vegan cosmetics powered by the Natural Personal Care trade show Vivaness, Elfriede Dambacher from Naturkosmetik Konzepte and Naturkos- metik Verlag explains what to make of the main findings. 30 COSSMA 5I2015 MARKETING PRODUCT DEVELOPMENT ics as important. 71% of vegans use ve- gan cosmetics. Of the ‘organic omni- vores’ questioned, 67% stated that nat- ural and organic cosmetics play a major role; however only 7% of the ‘omnivores’ use vegan cosmetics. Where do natural and organic cos- metics and vegan cosmetics differ? Certified organic cosmetics have high standards, which are regulated by the different certification labels. There are few animal substances, e.g. beeswax or lanolin, which are used as a natural alternative to synthetic ingre- dients. Many organic cosmetic brands are, for the most part, vegan. But veg- ans want to know more. They don’t want any animal substances in their cosmetics. Are vegan cosmetics always organic cosmetics? No, certainly not – a lot of people have the wrong idea here. The few per- mitted animal substances in natural and organic cosmetics represent a nat- ural alternative to synthetic ingredi- Natural and organic cosmetics Exceeding the billion mark 65% of the vegans questioned reject the idea of animal substances in cosmetic products photo:AnnaSubbotina,Shutterstock.com Traditional cosmetics are turning greener photo:MikhailRulkov,Shutterstock.com COS1505_30_Dambach_COS1406_22_Imogen_D 27.04.15 07:29 Seite 30 COS1505_30_Dambach_COS1406_22_Imogen_D 27.04.1507:29 Seite 30