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Dhathri’s Herbal Turmeric Powder from Warrier’s Hospital & Panchakarma Centre (India) is an anti-oxidation powder. Its natural herbal formulation is designed to improve skin fairness and glow and to prevent pimples. Sun tan removal products are part of the category ‘multifunctional whitening products’. Biotique Botani- cals’ Bio Papaya Revitalizing Tan- Remover Scrub from Bio Veda Action Research (India) is a 100% botanical extract that combines Swiss biotech- nology with an ayurvedic formula which preserves, nourishes and enrich- es the skin’s glow. The papaya extract of Eeshha Herbal’s Licorice & Papaya Anti Tan Face Wash brings a glow and liquorice helps to regulate melanin synthesis and restore natural fairness. Huge potential for sun care The skin care segment ‘sun care’ touched € 38.5 million (INR2.6 billion) in 2013. The market grew by 9.2% from 2009–13. However, a slightly stronger growth of 11.3% is expected from 2014–18. The sun care market is the smallest and the slowest growing seg- ment in the skin care category in India. It mainly comprises of sunscreen. The market has not yet warmed up to after- sun products. The relatively few buyers prefer 2-in-1 combined moisturiser and sunscreen products, rather than applying two separate products. The heat, combined with humidity and moisture, increases the chance of UV rays damaging the skin, which in turn causes premature ageing, wrin- kles, dark spots, fungal infections and dryness. Hence, in India, it becomes quite important to use sunscreen, al- though it is a challenge to find a suit- able non-greasy or waterproof option. PRODUCT DEVELOPMENT MARKETING COSSMA 5I2015 29 Unilever leads the market with prod- ucts from Lakme Sun Expert. Unilever’s brand Fair and Lovely also covers the sun protection aspect along with the fairness quotient. Lotus Herbals has a range of sun protection products with different tex- tures and packaging types. Lotus Herbals’ sunscreen for children con- tributes 12% of category sales, and growth is rapid. Kara‘s Sunscreen Wipe by the Aditya Birla Group falls under the cate- gory skin protection with convenience. The product offers on-the-go instant protection with an SPF 20 sunscreen lotion. VLCC, a leading player in the Well- ness domain in South Asia and the Middle East, launched sun protection products in India in 2012. The company expects to capture 10–12% of the market share in this segment. Men’s skin care for a picture-perfect look The men’s grooming market is still at a nascent stage in India. As the smartphone generation wants to en- sure they look picture-perfect, there are countless opportunities for new product developments as well as for new players. Men’s body care is a fast emerging market in India. Companies are focusing on this segment in their NPD activity. Products that provide a fresh look for men include Emami’s fairness cream for men Fair and Handsome. This offers five actions, including oil control and reduction, UVA/UVB pro- tection, dark spot reduction and sweat control for a fresh look. Sachets – branded products at affordable prices Ahmedabad-based Zydus Wellness, entered the sachet market as they launched Everyuth face wash in a sachet at INR1 (1,5ct) in 2014. The INR1 sachet, a smaller variant of Ever Yuth’s 50 g Tulsi Turmeric Facewash, launched a few months ago at 51.84ct (INR35) and is intended to give it a leg- up in the segment. The small and mid- cap companies are thinking out-of-the- box when it comes to packaging smaller units of a product, which is ef- fectively bringing down the entry price for consumers to trade up. According to Business Standard, for skin care Neha Nayak Trend & Innovation Consultant India nnayak@mintel.com www.mintel.comMen’s skin care segment will boom in the coming years photo:MimagePhotography,Shutterstock.com brand owners, sachets and small unit packs are finding a new relevance. To prop up the flagging sales of its block- buster fairness cream, Fair & Lovely, HUL resorted to re-launching its sachet unit. The Indian skin care market is very price sensitive. According to an ASSOCHAM report, 20% of the Indian population is believed to use the well- known branded skin care products from companies such as Unilever and Dabur. The rest of the population is said to buy low cost cosmetics. There are a splash of sachets across various skin care subcategories that make branded products available to the mass market at affordable prices. After all, the Indian mass market consumer does not normally prefer to fork out large sums on a single purchase . Over the next few years the market is expected to continue to attract huge interest from companies wanting to capitalise on the industry’s growth rate. Additional information can be found on the Internet – see Internet panel Whitening continues to be one of the top claims for new product development photos:Mintel COS1505_28_Indien_COS1406_22_Imogen_D 27.04.15 08:15 Seite 29 COS1505_28_Indien_COS1406_22_Imogen_D 27.04.1508:15 Seite 29