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ePaper created 2015-04-29, 11:32:09 | version 1.38.0
T he skin care market in India accounted for a value of € 873.9 million (INR59 billion) in 2013 which increased by 16.5% from 2012. Moreover, it is estimated that the value growth rate for this category in India will be one of the strongest in the Asia Pacific region from 2014 to 2018. This market is set to double by 2018 to touch € 1.8 billion (INR121.49 billion) at a compounded annual growth rate (CAGR) of 16.2%, showcasing huge opportunities for new and existing players in the market. The main players in India’s skin care market Unilever leads the skin care market across all the subcategories. Dabur has a strong presence in body care and Emami in facial care. Lotus Herbal and L’Oréal have a strong presence in the sun care market with 15% market share each. Za is a Japanese company is bringing a range of products – from skin care to make-up – to India with its breakthrough Japanese technology and natural products. Body care: biggest propor- tion of skin care market India’s body care market has been growing at an average rate of 19.3% between 2009 and 2013 and now ac- counts for the biggest proportion of the skin care market in India. In 2013 India’s body care market grew by 8.2% to touch € 263.7 million (INR17.8 billion). This market segment is forecasted to be the fastest growing segment within the skin care category and it is estimated that it will grow to € 636,9 million (INR43 billion) by 2018 at a CAGR of 19.6%. Whitening – one of the top claims in facial care The facial skin care market in India is expected to grow at a CAGR of 16.5% between 2014 to 2018. Anti-ageing grew by 21% in 2013. Whitening is the fifth largest claim used in skin care category in India. Manufacturers and brands are paying attention to two po- Neha Nayak from Mintel’s Indian subsidiary takes a closer look at the current characteristics of the Indian personal care markets, pointing at the various growth opportunities in the field of whiten- ing, sun care and men’s skin care, as well as product formats. 28 COSSMA 5I2015 MARKETING PRODUCT DEVELOPMENT larized needs: simple and straightfor- ward whitening, and multi-dimension- al whitening. To address the growing needs of consumers, companies are providing products that combine whitening with additional functional benefits such as cleansing. As whiten- ing continues to be one of the top claims for new product development, it continues to be the dominant segment in facial care. The growth in market share for Unilever slowed in 2013. To address that, they relaunched their leading brand Fair & lovely in sachets at 7 ct (INR5) per pack to increase sales. Sandal Face Wash Skin Lightening from Ozone Ayurvedics (India) is a 100% soap free face wash with real san- dal wood particles and is enriched with extracts of aloe vera, cucumber and sandalwood, which lightens the com- plexion. Bio Mantra’s Pro Tone Face Wash from VCC Marketing (India) is designed to offer de-pigmentation and blemish control to stimulate, lighten and revi- talise skin. India A closer look at the growth opportunities Additional information can be found at www.cossma.com/qr00012 or you can just scan the QR code! Your access codes for May: User name: cossma5 Password: active DownloadsDownloads The Indian skin care market is expected to double by 2018 To address the growing needs of con- sumers, products now combine whitening with additional functional benefits photo:Vikacity,Shutterstock.com photo:UrszulaLysionek,Shutterstock.com COS1505_28_Indien_COS1406_22_Imogen_D 27.04.15 07:26 Seite 28 COS1505_28_Indien_COS1406_22_Imogen_D 27.04.1507:26 Seite 28