Be one step ahead
BEAUTYFORWARD®
OUR BEAUTYFORWARD® TREND GUIDE FOR THE PERSONAL CARE INDUSTRY
Inspirations lead to innovations. In 2017 our inspirational trend guide identifies four
consumer archetypes decoded from social and cultural shifts and translated into personal
care trends —
CUSTOM
,
ORIGIN
,
REVIVE
, and
BALANCE
.
Each is packed with market insights to stimulate new ideas for inspirational formulations,
creative applications, product design, and branding.
VISIT US AT IN-COSMETICS, BOOTH JJ10, APRIL 4–6, IN LONDON
CLARIANT.COM/BEAUTYFORWARD
BE INSPIRED BY OUR NEW TRENDS AND FORMULATIONS
CUSTOM
ORIGIN
REVIVE
BALANCE
2 2017
