Cossma 9/2013 GB Teaser

©2013 Air Products and Chemicals, Inc. When we deliver your actives, they deliver more for you. Enhancing the performance of active ingredients begins with getting them delivered precisely where you want — and nowhere you don’t. That’s why Air Products offers such a wide range of delivery systems, each targeted to a specific layer, from above the surface to deep inside, even within the cells themselves. For performance data and guide formulations, visit our website or call 610-481-6799 (Americas) or +49-6661-96-76-0 (EMEA). And let our delivery systems deliver better results for you. tell me more airproducts.com/skin For anyone who, until now, wanted to do something about their pigmentation spots, skin redness, uneven skin and a sallow complexion had only the use of make-up, BB or CC creams to visually conceal such problems. Dreamtone from Lancôme, with three different formulations, is an individually adapted correction cream to combat pigmentation spots and which, with its all-in-one care concept, is said to ensure that the user can ultimately feel comfortable when seen without make-up. This research has certainly earned our Star of the Month. I n a study by Lancôme where 10,000 women in 19 countries were asked about cosmetics the large majority confirmed that they would like an ideal, harmonised skin tone. The very different skin tones found worldwide, produced by a combination of melanin, haemo- globin and carotinoids, were carefully noted and in a following step were, for the first time, divided into specific types and categorised within three pigmenta- tion profiles. The light skin tone tends to be sallow complexioned and subject to skin redness, the mid skin tone can be sallow, often with a greyish overtone, and dark skin tones, in addition to a sal- low tone, can have darker markings. The three patent-protected and tai- lored products meet these three pig- MARKETING PRODUCT DEVELOPMENT of the Month Star The new skin tone correcting cream with “Triple Action Technology” for three pig- mentation pro- files contains basic actives and specific actives for each pigmen- tation profile, plus diffusers photo:Lancôme mentation profiles in the Dreamtone silky fresh formulations, which are the result of over 300 tests. They take into account the relevant skin tone and the associated colour regularity. Hence they are able to establish a basis active that will work on the target melano- cytes and their melanotropin com- bined with special actives for each pigmentation profile. In this way not only is excess melanin synthesis addresssed but also the epi- dermal homeostasis and the basal membrane are restored, the structure of the dermis is improved, and inflam- mation and oxidative stress are coun- tered. In addition, for the defined pigmentation, there are suitable visual diffusers such as gloss pigments, pink or copper-coloured combination pig- ments and light essence reflectors. AM Skin tone correction Additional information can be found at www.health-and-beauty.com/ qr00161 or you can just scan the QR code! Your access codes for September: User name: cossma9 Password: face DownloadsDownloads COS1309_22_Star_GB_COS1306_15_Star_D 23.08.13 14:20 Seite 22

Cossma 9/2013 GB Teaser

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