PREFERENCES
TRICORBRAUN |
The company
tested four lip balm packaging
formats: stick, traditional jar,
modern jar and a not-yet-on-
the-market pop jar. The qual-
itative research reveals con-
sumers’ first preference for
stick and modern jar formats
(tie), followed by the new pop
jar packaging.
SPANISH
MARKET
DROM |
With a new
office in Barcelona, the
fragrance house ex-
pands into the Spanish
market.
ACQUISITION
EVONIK |
The acquisition of
Dr. Straet-
mans
, expert in alternative preserv-
atives, is subject to approval by the
relevant antitrust authorities and is
expected to be finalised in the first half
of 2017. Dr. Straetmans, which employs
over 60 people, will continue to operate
as a legal entity. The company’s Ham-
burg site will become Evonik’s global
competence centre for preservative
solutions.
Centre for preservative solutions
Consumer preference for lip balm packaging
Expanding production
capacity
NEW
FACILITIES
SEDERMA |
The com-
pany has invested EUR
10 million at its facility
in Le Perray-en-Yvelines
in France to expand
production capacity
and reduce its impact
on the environment.
MARKETS & COMPANIES NEWS
l
11
50
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planet is over 50.
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4.-6. APRIL 2017
News
OF THE
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