In-Cosmetics Global
– held in London’s ExCel from April 4–6 – is bound to be the event
at which to find plenty of new ingredients, study findings, formulation concepts and ser-
vices. On page 12 you will read about some of the expected major launches. Of course
there will be many more. How many of them will be really ground-breaking? Well, this
of course remains to be seen.
If your focus is on what is happening in our industry on a global level, you shouldn’t miss
the
Marketing Trends Presentations
. Additionally, if you are interested in the chal-
lenges involved in the establishment of niche brands, feel free to attend the international
roundtable
How to create a thriving niche brand
that I will be moderating on April 4,
from 4.15 p.m. to 5.00 p.m. at the
Marketing Trends Theatre
.
The panel will include niche brand representatives such as Dr Nitasha Buldeo, the
founder of
Organic Apoteke
, a cosmeceutical range for face and body, and
Larissa Laudenberger, the “Mother” of
Beauty Beee
, a natural-based skin care
line for young girls and teenagers.
Looking forward to seeing you in London!
Sincerely yours,
Angelika Meiss
Senior editor, COSSMA
PIONEERING IDEAS?
MARKETING
TRENDS
Hear what to expect from
the Marketing Trends Pres-
entations at In-Cosmetics at
BODY CARE
Read about some
intriguing ingredients con-
cepts from page 30
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April
:
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