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Our article by Stephane Le Moullec from Butterfly London shows you on page 24 f. what other societal changes have to be kept in mind in order to successfully enter this new niche market. But the issue is not only about niche markets. After all, the focus this time is facial care. We have compiled a number of interesting aspects that show you what future trends will dominate this segment. Our interviews with Dr. Mathias Gempeler from DSM (page 10 ff.) and Tony Jaillot from BASF (page 20) provide an in- sight into the conclusions they draw from a global, as well as from a local, perspective and explain what their most innova- tive product offerings are in this field. Of course, if you want to make sure that your new product development is successful, sometimes it can be a good idea to replace certain ingredients, e.g. when one of your suppli- ers is not able to supply the required ingredient. All the chal- lenges involved in this replacement process are tackled in the article by Dr. Stefan Müller from Cosmetic Consulting on page 34 f. Apart from this, there is a large variety of other topics you need to know about for the business of creating ever more captivating products. So we do hope that you enjoy finding out more about them. Source: White paper: Doing Business in the Halal Market ­-– Products, Trends and Growth Opportunities, Euromonitor Additional information can be found on the Internet – see Internet panel Sincerely yours Angelika Meiss Senior editor, COSSMA Up until recently, it was oral care products and soaps that have traditionally dominated the C&T market in Muslim countries. However, now, as young Muslim women combine religious practices with fashion, new opportunities are opening up in categories such as col- our cosmetics, skin care and hair care. In response to this, a large variety of halal products keep being launched, e.g. halal foundations, blushers, lipsticks, an- ti-agers and skin whitening products. Nail polish has represented the most challenging product, given that the pigmented layer conflicts with the ablution process for Islamic prayers. According to Islamic guidelines, each corner of the nail needs to come into contact with water. To overcome this requirement, formulations with a permeable texture have been created. These allow water to pass through. What are the challenges for multinationals in the halal category? For multinationals there are two sides to the coin, according to Oru Mohiuddin, Senior Research An- alyst Beauty and Personal Care from Euromonitor. On the one hand, there is the prospect of breaking new ground. On the other hand, however, it is all about pro- tecting one’s shares. While multinationals would benefit from scaling up oper- ations in halal beauty, there are a number of challenges to be overcome. One of the challenges concerning halal offerings is that consumers are more likely to connect with a local niche brand than a distant multinational that has its headquarters in a non-Muslim country and pro- duces in bulk for a diverse consumer base. To succeed, multinationals need to develop a distinct brand identity and clear marketing messages. And this needs to be done on top of the process of certifying products as ha- lal. Furthermore, for a more targeted portfolio it is neces- sary to develop a good understanding of Islamic rituals. ­Exploring niche ­markets   EDITORIAL COSSMA 9 I 2015 l 3 Follow us on: www.linkedin.com/in/cossma www.twitter.com/cossmagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv Xh Afj Bei ei könnt 1. Ogd W Auf W Org 2. Sdg W Kom W Einf Bfj Bei ei könnt W Auf juzl W Bra uü+ W Org seit 2004 sellscha Die Solutio auf umse Xhg Bfjh Bei ei könnt schnit W Auf W Bra Xhg Bei ei könnt schnit W Auf W Bra Additional information can be found at www.cossma.com/qr00044 or you can just scan the QR code! Your access codes for September: User name: cossma9 Password: face DownloadsDownloads PS: Our QR codes and our tablet compatible e-paper will take you directly to TV-clips, downloads, book tips and more COS_03_Editorial.indd 3 25.08.15 17:40 COS_03_Editorial.indd 325.08.1517:40

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