Cossma1503_GB_Teaser

NEW INGREDIENTS PRODUCTION COSSMA 3I2015 33 New fragrance trends Bell Flavors & Fragrances I In the personal care and household sector every year it is important to explore current con- sumer trends, evaluating them in connection with future develop- ment in order to create new ideas. Thus the company, after intensive market studies, has evaluated the consumer’s olfactory preferences and used these findings to develop new fragrance concepts in two important areas, i.e. the Fragrance Comfort Zone and the Fragrance Innovation Zone. The Fragrance Comfort Zone meets the traditional and modern. If, because of ever shorter product cycles, the consumers threaten to lose the overall view, the well-accepted fragrances for body care and household use will keep them up to date. For the whole year roses, in their widest variations, are called for: full of life and vigour in Spring and Summer, and with a caring creamy fragrance in the colder months. Tea, on the other hand, is a pure summer highlight. The wide range of tea blends goes from light and cool to aromatic and lively. These light creations are a spin-off from leathery or heavily sweet fragrances. The Fragrance Innovation Zone stands for high class mystical and erotic fragrances with bold new fragrance creations. A fragrance trend for 2015 is rhubarb themes in different product categories, with green, sparkling and light-bitter notes that blend well with floral elements, especially in the summer months. The 2015 trendsetting colour Pantone Marsala will also have an impact on the fragrance world with, for example, berry nuances in all four seasons. Erotically arousing oud compositions and leather accents provide oriental fragrance notes and are suited for a product’s premium positioning. www.bell-europe.com photo:Photogal,Shutterstock.com A fragrance trend for 2015: rhubarb Lifts the skin for Majestic Beauty Sederma I The active ingredient Majestem derived from plant cell culture helps recreate dermal matrix tension through mitochondrial dynamism repair and extracellular matrix maintenance. By neutralising the oxidative stress caused by pollution and irradiation, the active ingredient lifts the skin. In just three weeks the sagging neck skin is significantly tightened (surface -10.6% up to -56%)* and the neck folds are evened out. After six weeks, the cheeks are visibly lifted and crow’s feet wrinkles are smoothed out (surface -11% up to -75%)*. The active ingredient complies with the Chinese regulation for cosmetic ingredients * More test results available upon request www.sederma.fr In three weeks sagging neck skin is tightened New application to combat mal- odours CPL Aromas I Aromaguard is a bespoke malodour counterac- tant technology. As every bad smell is completely unique, this tech- nology is tailored to match a specific unpleasant smell. It works by changing the brain’s perception of what the nose is smelling, mak- ing bad odours seem pleasant by neutralising the active malodour molecules and replacing them with the desired fragrance. The technology is so effective that it obtains a 70% reduction in mal- odour perception. New research about the Aromaguard technolo- gy already used by dozens of customers throughout the world has uncovered new applications. It can be used in a variety of applica- tions in personal and household care and industrial and institution- al products. It counteracts the malodours produced by depilatory creams, hair care products, bath-room and kitchen malodors and provides a more user friendly experience. www.cplaromas.com Counteracts malodors produced by e.g. depilatory creams photo:Kzenon,Shutterstock.com photos:Sederma COS1503_32_Ingredients_GB_COS1409_32_News_Packagin_GB 23.02.15 09:41 Seite 33 COS1503_32_Ingredients_GB_COS1409_32_News_Packagin_GB 23.02.1509:41 Seite 33

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