Cossma1503_GB_Teaser

Trend-driven skin and colour care solutions BASF I For the formulations that form the anti-ageing Beautiful Faces face care concept consumer needs were defined by means of a market research study1 and a validated typology system. The in- sights gained from the study helped to develop anti-ageing face care formulations tailored to meet the emotional and functional needs of the different consumer types, e.g. the Authentic Boost formulation is to meet the specific needs of the “Authentic” consumer, who strives for natural, effortless beauty. This dry yet nourishing anti-ageing oil contains natural-based ingredients and combines easy skin hydra- tion with non-greasy, velvety smoothness. The “Professional” con- sumer with entirely different emotional needs is disciplined, conser- vative, down-to-earth and sees beauty as a science. Accordingly, she is drawn to technically advanced products and to brands associated with innovation. The soft gel cream Beauty Manager, a repairing an- ti-ageing night cream, helps accelerate the skin’s natural regenera- tion by means of biological and enzymatic exfoliation during sleep. Two active ingredients boost its efficacy: Neurobiox, an achillea millefolium (commonly known as yarrow) extract that resynchronizes cellular neuro-dialogue, and X-Pressin C, an advanced exfoliating system. The com- binations of emollients and emulsifiers provide a fluffy texture and a cooling feeling. 1 TNS Infratest, institute for market and opinion research www.care-chemicals.basf.com PRODUCTION NEW INGREDIENTS NEWS Ingredients photo:63193815_S,Fotolia.com The anti-ageing night cream Beauty Manager contains Neurobiox based on yarrow extract to resynchronize cellular neurodialogue photo:FomaA,Shutterstock.com Odour control for washing and laundry products Impag I Lots of molecules and chemical compounds have a characteristic aroma which is not always pleasant. Help is often found in cyclodextrine, ammonium aluminium sulfate, special per- fuming, or extracts. Some of these only mask an odour so that after a certain time the malodour will return. It is obviously more effective if the unpleasant small is completely removed, with, for instance, PolyFix ZRC 30 MT, the zinc salt of ricinoleic acid. Before it can re- lease its full power it has to be activated in a watery solution togeth- er with a solvent and solubiliser, e.g. with a mixture of surfactants, amino acids and fatty alcohols. The ready-for-use compound con- tains a 20% aqueous solution of zinc ricinoleate, a good biodegrad- able chelating agent and a non-ionic surfactant. www.impag.de Malodour mole- cules are not masked but perma- nently converted in- to neutral odour substances photo:Khorzhevska,Fotolia.com EfficacyTesting of Products in the Lab Courage + Khazaka electronic GmbH MultiprobeAdapter System MPA Colour Roughness Gloss pH TEWL Temperature DandruffMeter DA 20 Analysis of dandruff by number & size for 9 different size categories NEW EfficacyTesting of Products in the Lab Oxygen for more cell energy Greentech I The patented anti-ageing active Somitine is de- signed to re-energize the cells for a smoother, more luminous and radiant skin. The most important causes of ageing skin are a loss of cellular energy. When the ATP (Adenosine Triphosphate) level de- creases, energy metabolism and respiratory chain decrease as well, the cells are jumbled and skin structures are disordered. The active ingredient Somitine increases the basal and mitochondrial respira- tion as well as the production, storage and release of energy in form from the ATP. The energy metabolism is improved and the cellular energy balance is preserved. The skin is shielded from external stress and free radicals. The active ingredient stimulates the cellular metabolism in normal and hypoxia conditions by using glucose. Clinical study and formulation for Luminosity Serum & EE Crème available upon request www.greentech.fr Active ingredient shields against damage to the physiological me- tabolism in particu- lar the respiratory metabolism COS1503_32_Ingredients_GB_COS1409_32_News_Packagin_GB 23.02.15 09:40 Seite 32 COS1503_32_Ingredients_GB_COS1409_32_News_Packagin_GB 23.02.1509:40 Seite 32

Cossma1503_GB_Teaser

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