50
PCD’s eye-opening
developments
40
How to appeal
to a racially-di-
verse audience
46
When do claims
go too far?
6
l
COSSMA 1–2 I 2017
Contents
40 BACKGROUND
40 Elle Morris, The Clientist:
Appealing to a racially diverse audience
43 Star of the Month: First smart hairbrush
44 Thomas Keiser, IKW, Christoph Knoke, IRI:
Colour cosmetics
with highest gains
46 Dr Gerd Mildau, CVUA:
Claims – True or false?
50 PACKAGING
50 PCD in Paris:
A real eye-opener
53 PCD and ADF winners
54 PERSONALITIES & PROFILES
54 Interview with Guylaine Le Loarer, Börlind:
Discovering nature’s hidden potential
57 People
58 SERVICES
0
8 Download List
58 BEAUTY FORUM LEIPZIG: Looking forward to Leipzig
59 Events Diary
62 Suppliers’ Guide
65 Advertisers’ Index
66 Masthead Page
66 Preview
Front cover picture: Börlind
COSSMA 1–2/2017
