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Selfies have become mainstream, particularly due to image hosting sites such as Instagram, Snapchat and WhatsApp. According to Euromonitor, over a million selfies are taken each day, with the average person taking three per day.1 This is why there are more and more consumers who desire to look flawless and expect products to provide their skin with a photo-ready look. So it is not surprising that BB/CC/EE creams and light foundation coverages are flour- ishing. The idea is not to look as if you are wearing the excessive make-up of traditional powder foundations. Instead, people desire a more natural but glowing look that high- lights individual beauty. High-definition make-up and illuminating lotion-like formulas veil imperfections, thus eliminating the need for thick, matte finish make-up. Products such as primers, CC creams, bronzers, setting sprays, contour make-up, highlighters and conceal- ers help to achieve the wanted effect. The intense focus on the individual also creates opportunities for mood-boosting skin care. Fragrance houses measure the brain’s response to certain ingredients. And of course textures and exceptional sensory experiences play a role in mood. If you want to find out more about the latest trends in facial care, check out this month’s GO FUTURE section starting on page 12. *New product development 1 Strok, Josepia. “Selfie culture among generations.” Techinfographics. Web. 6 November 2015. techinfographics.com Sincerely yours, Angelika Meiss Senior editor, COSSMA SELFIEBEAUTYDRIVESNPD* TUBES Watch the interview with tube expert Dr Monika Kopra-Schäfer, see page 8 and read about innovative tubes from page 48. SILICONES Are they good or bad? Find out from page 30. www.linkedin.com/in/cossma www.twitter.com/cossmamagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv FOLLOW US ON: DOWNLOADS Additional information at www.cossma.com/qr00001 Your access codes for September: User name: cossma9 Password: face EDITORIAL www.cossma.com l 3 COS1609_03_Editorial.indd 3 23.08.16 16:13 COS1609_03_Editorial.indd 323.08.1616:13

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