Cossma1609_GB_Teaser

photos: Avon, Geka tles port app tips nail draw app poo In c cato and ensu do n targ gidi app vari from even syst we alter cate gle-d usin tech mic Twis with oped agin and er tu Flip Cap Concept facilitates using mascara by replacing the screw opening with a more simple flip mechanism, which also enables full emptying of the pack. Our Cake Mascara is a round device which al- lows mascara to be applied from the front. On the other hand, we are working on applicators. Based on a mascara brush with 1,248 fine bris- tles (normal brushes have about 400 bristles), we now also offer micro bristle applicators for more precise and hygienic application, as they have more than 3 times more bris- from new brushes, we have also de- veloped products with new applica- tion options for mascara. Avon’s Me- ga Effects Mascara is an exceptional packaging concept that allows appli- cation from the front and Sephora’s Upside Down Mascara features a double-sided brush with a patented tweezer mechanism. Products with new application gestures But what concepts will come next? On the one hand, we are working on more new application systems. Our B y offering the world’s first moulded mascara brushes, our company changed the mascara market. Today we offer more than 50 different designs for moulded brushes and several thou- sand twisted wire brushes. We also produce moulded brushes with two different materials. With the help of patented technologies such as Sandwich and Moltrusion, brushes with both soft bristles and a hard core can be created. These pro- vide stability and comb the lashes, thus preventing clumping. But apart new gestures Colour cosmetics | What new ap- plication systems and applicators does the future hold in stock? AUTHOR: Karl Hartstock-Martin, head of product development, Geka, Bechhofen, Germany karl.hartstock@geka-world.com www.geka-world.com Unit dose tube with a micro bristle applicator Extremely delicate micro bristles for very precise application Round device for application from the front The screw opening is replaced with a more simple flip mechanism PACKAGING 54 l COSSMA 9 I 2016 www.cossma.com TH Fou the pan duc in P divis a to glob plet prod of p spec non mas as w N N COS1609_54_ApplicationSystems.indd 54 24.08.16 08:20 COS1609_54_ApplicationSystems.indd 5424.08.1608:20

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