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If you are interested in finding out what other trends will de- termine next year’s product launches, we have compiled a large variety of contributions looking at this topic from differ- ent perspectives. For example, you can find the DSM’s analysis of global hair care trends starting on page 10. From page 14, Imogen Mat- thews focuses on the latest findings in the field of facial skin care. A selection of 2015’s most innovative ingredients launches has been compiled for you starting on page 18. If you are interested in Euromonitor’s forecasted product trends based on their market research analysis, you should read their contribution starting on page 22. Last but not least, on page 24, you will find Mintel’s selection of this year’s most innovative finished product launches. Wishing you a wonderful Christmas time and all the best for 2016! Sincerely yours, Angelika Meiss Senior editor, COSSMA As 2015 comes to a close, what are the trends that will determine 2016’s product launches? Mintel’s Senior Trends Consultant Richard Cope has identified key Eu- ropean consumer trends set to impact both consumers and brands in the year ahead. We have picked out the ones relevant for the personal care sector. As shortages will make water increasingly precious, consumers across Europe are open to less water-de- pendent and indeed waterless products in beauty and personal care. 28% of UK consumers and 33% of Ital- ians say they would be interested in double-concentrat- ed bath or shower products. Some 13% of UK consum- ers and 15% of French consumers claim they would be interested in dry soap, bath and shower products. The percentage in the age group of 16–24-year-olds is even higher – with 24% in the UK and 28% in France. So we should expect to see a greater use of freeze-dried botanical powders, plant waters and botanical oils as water alternatives in 2016; however, waterless prod- ucts, using high concentrations and no preservatives, can be expensive. Another trend is that monodose products will more of- ten be presented as single-serve options. This favours small-batch production as it saves space, energy and materials. Virtual and augmented reality technologies are being used effectively in the area of beauty, e.g. filmed make- up tutorials. Panasonic’s ‘virtual mirror’, using an image overlaid on an individual’s reflection, can analyse their face and suggest make-up and hairstyles to suit them. Murad’s YouthCam presents virtual scenarios where customers can see how their skin would look without using anti-ageing and/or SPF products. Waterless products?   EDITORIAL COSSMA 12 I 2015 l 3 Follow us on: www.linkedin.com/in/cossma www.twitter.com/cossmagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv Additional information can be found at www.cossma.com/qr00001 or you can just scan the QR code! Your access codes for December: User name: cossma12 Password: new DownloadsDownloads PS: Our QR codes and our tablet compatible e-paper will take you directly to TV-clips, downlowads, book tips and more COS1512_03_Editorial.indd 3 24.11.15 09:14 COS1512_03_Editorial.indd 324.11.1509:14

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