Cossma1506_GB_Teaser

the inability to extract mascara from the tube. This tube is the first matte sil- icone mascara tube in the world. A hy- brid package made of a silicone tube with an aluminum laminated inner pouch, the tube looks like a traditional mascara tube at first glance. However, the disadvantage of a traditional mas- cara tube is that the high viscosity mascara tends to accumulate along the inner wall, becoming unreachable or dried out. The squeezable mascara tube allows users to soften, reposition the remaining mascara, and transfer it to the applicator with just a light squeeze of the tube. This enables a consistent amount of mascara to be delivered every time. Due to these en- hanced functionalities, the squeezable tube helps to reduce the amount of un- usable mascara that remains in the tube, while also extending the useful life of the mascara and providing a unique tactile sensation. www.youtube.com/watch?v=K7lXlt3kH5c Another gold winner was Unilever’s aerosol deodorant can for Axe and Lynx. The aluminum cans feature a ‘squround’ (half square, half round) shape which delivers a unique look, while accommodating the industry standard 1 inch valve. The square body rotates to reveal the valve and trigger button, allowing consumers to experi- Award winning packs and the latest launches that show inspiring ideas which can make new product development so much more exciting. 44 COSSMA 6I2015 PRODUCTION PACKAGING ence the same twist-open action of the previous cans. As the body rotates, the button emerges from the flat top and tilts to provide a pleasing opening ex- perience. To eliminate leakage or acci- dental activation, the spray channel is designed to engage with the valve only when in the open position. When the valve is closed, the spray channel sep- arates from the valve completely. The button – designed using insights gath- ered from consumer studies – acti- vates, regardless of how the consumer holds the can or where they press on the button. www.youtube.com/watch?v=7_xIDIO_oho Another gold winning piece of pack- aging was the new ultra slim spray bot- tles HotPot Design from MiiSTS Int’l. These sprays are the only flat, travel- size bottles in the market and can be used for mouthwash, hand sanitizer, insect repellent, sunscreen spray or hair spray and can be squeezed in the pocket of a jeans. The MiiSTS bottle has the rough dimensions of a credit card and is just 5mm thick at its thinnest point. It is fitted with a pump housing that allows consumers to spray the product while keeping the packaging leak-proof. The precise engi- neering of the tight welds on the very thin corners of the injection-molded, polypropylene bottle gives an appeal- ing, smooth and virtually seamless finish. Each bottle contains approxi- mately 11ml, which equates to about 150 sprays. www.youtube.com/watch?v=_TG5R9P3hCA Godrej Consumer Products part- nered with BBLunt (a premium Indian salon chain) on the development of their first hair care product line. The Containers and more F or this year’s DuPont Awards for Packaging Innovation, an inde- pendent panel of packaging ex- perts evaluated nearly 140 entries from more than 25 countries and awarded one diamond winner, five gold winners and seven silver winners based on ex- cellence in one, two or all three cate- gories: technological advancement, re- sponsible packaging and enhanced user experience. The winners in the field of cosmet- ics and toiletries included the mascara tube from the Korean company AmorePacific as a gold winner. The squeezable mascara tube eliminates consumer frustrations with inconsis- tent delivery, dried out products and Double-walled design that maximises the jar’s on-shelf impact Matches the high ethical standards of the brand photo:RPC The only flat, travel-size spray bottles in the market Unique square-to-round shape of the containers Squeezable mas- cara tube helps to reduce the amount of unus- able mascara The highly viscous conditioner in a squeezable bottle with high wall thickness photo:AmorePacific photo:Unilever photo:Godrej photo:MiiSTSInternational photo:DieterBakic COS1506_44_Flacons_COS1406_32_Stoelzle_GB 22.05.15 08:44 Seite 44 COS1506_44_Flacons_COS1406_32_Stoelzle_GB 22.05.1508:44 Seite 44

Cossma1506_GB_Teaser

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